Navigate / search

PC Makes A Grown Man Cry

Please Back Up Your PC

It has been about two years since the incident and until now I have been unable to talk about it; literally.

You see… my hard drive crashed, and I hadn’t done any BACKUPS for a year prior. Way back when I was only backing up really important files to recordable CD. So I lost everything; family pictures, graphics and websites I had designed, books I had started to write, recordings of my precious little daughters voices, music, tax documents, software…. EVERYTHING!

I assumed the position, put my forehead in my hands….and CRIED like I have never cried before.

As I said, it has been two years, and I am now just getting over it. The question is did I learn from it? Well NO, up until today I had not performed another back up. Was I crazy? Yes. Was it sheer laziness? Absolutely! But something in my gut told me it was time to protect my hard earned data, and NO this isn’t a pitch for some online storage site. I simply went out bought a 120G one touch back up drive for $100, plugged it in and backed up my hard drives.

No more tears, no more pain… just a big freaking sigh of relief.

I’m making it my mission to tell as many people as I can this month, and so far of the ten people I talked with today, not one has recently backed up their PC. Its a shame really, as you don’t miss it until its gone… and it is enough to make anyone cry!

When is  the last time you backed up your PC?


Classmates IPO

Classmates filed with the SEC today… Initial Public Offering is on its way.

Having at one point personally spent cold hard cash for an annual membership at, I can see the validity in owning stock of one of the largest and arguably the ‘Grandaddy’ of social networking companies online. Classmates was one of the true pioneers of social networking, and has built a huge registered data base of free users (Rumoured to be 50 million strong) and an impressive two million paying customers.

A concern for potential investors will be in the financials and the competition. On gross revenue of over 40 million, Classmates is still losing money on paper. Does that matter in the world of Internet stocks? In the short term no, but over the long term absolutely. Over the long term, they will compete with the likes of My Space & Facebook. One of the key reasons I no longer keep a paid membership at Classmates, is all my school friends are now using Facebook…

Either way the IPO is registered and official with the SEC, and will be one I will follow closely.

read more | digg story

Rudy Giuliani’s Daughter’s Facebook Scandal

Perhaps one of Rudy’s lesser life mistakes was not getting his 17-year-old daughter Caroline on board with his presidential campaign.

Carioline Rose G

Barack Obama has over 500 Facebook groups dedicated to his presidential campaign, and Rudy doesn’t even have a profile. Doing a search for Rudy on Facebook results in a few groups supporting him, but only one young college party animal who shares the Giuliani name.

Your daughter having different political views…understandable. Your daughter openly bashing your presidential campaign…. ouch! Social networking having an affect on politics…priceless!


read more | digg story

Playboy Mansion Charity Event Next Week

Don’t even know what to write other than I’m going, and it is for an Internet Marketing event for charity.

With the recent events in the news surrounding the mansion, the earthquake not so long ago… its going to be interesting to say the least. My only concern is will people still network? I’m pretty sure they will. Internet Marketers from around the world will be flying in from many different countries, and no one does that just to see a mansion and little pink bunny outfits right?

Playboy Mansion map – Tagzania

Social Commerce Chapter

Here is the beginnings of the entire chapter… almost done. Any thoughts or comments are appreciated.

Social Commerce


Premise & Major Points: 


  • Traditional ecommerce, dinosaurs & dodo birds
  • What is social commerce and where is it headed?
  • Are the eBay’s, Amazons & Paypal’s of the world tuned into?
  • How can you use the Social Ecommerce advantage in your business?
  • Social Commerce at applies to your TuYu Social Network Site


1000 years ago when the Chinese first introduced spices to the Europeans you can imagine what type of trade commerce occurred. Two men sitting with the weirs, wine in hand and a huge desire to do business. The usual small talk ensued, discussion of value, benefits and building of trust in the shortest time frame possible to seal the deal. The thoughts that must have run though their heads are probably no different than the sales process that occurs all over the world today. A great fear that you may be getting screwed and of course the other major emotion involved in commerce…greed! 

Remember fear & greed, as this underlying theme is why Social Commerce will over take the traditional ecommerce model online, and will trickle down and eventually integrate with offline commerce as well.


Traditional eCommerce, Dinosaurs & the Do, Do Birds 

 It’s funny that we can call ‘eCommerce’ traditional in any sense of the word as it is less than 25 years old. Reality is that just like the industrial revolution massively and rapidly changed the world in the last century, eCommerce has matured even faster. With blinding speed eCommerce  has over taken ??? 3 cents of every dollar spent in the
United States alone.  Insert reference

So why then the reference to dinosaurs & dodo birds…extinction?


Quite simply traditional eCommerce will morph into Social eCommerce in the coming years, all but leaving digital footprints and electronic fossils behind.


Here is why?


The explanation lies in the root of the emotional underbelly of ‘Traditional eCommerce’. Unlike in offline commerce where a buyer and seller can do a physical, verbal and tactile sales process to gauge their level of fear and greed, in other words their comfort level. This just doesn’t exist in online traditional ecommerce.


In short there is no substitute for seeing someone’s eyes, the sweat on their palms or even hearing the shakiness in their voice over the phone. NO, Social Commerce is not simply adding video & audio interactivity to the web. Yes, this is part of it, but does not define “Social commerce”


 Traditional eCommerce fails to give the ‘buyer’ the ability to effectively reduce or eliminate their fears or gauge the greed level of purchasing from their prospective seller. In turn, two sellers selling the same widget online are nearly indistinguishable, even though one could be a total scam artist and the other the most honest business person in the world.


‘Social Commerce’ levels the playing field between buyer and seller, and allows trust based businesses to rise to the cream of the crop, and scam artists to get left in the dust.

So just like the dinosaur and the dodo bird, extinction is on the horizon for Traditional eCommerce… good riddance!


What is Social Commerce? 

Social Commerce is a trusted environment where friends, family and acquaintances dynamically contribute content to the referral and sale of goods and services though positive and negative feedback, reviews, ratings and testimonials regarding their experiences past & present. In short, social commerce is a trusted environment of which prospective consumers make buying decisions based on the advice of a network of friends and family, not strangers they don’t know or trust. Lee Raito & Sam Heyer  

Social commerce is not just targeted focus groups; it does not mean throwing up a community forum or taking your best clients to dinner.


You will note that Social Commerce has nothing to do with the type of electronic shopping cart, which payment provider is used or the type of product or service in question. It will however, change all of these things and morph every step in the flow of an online purchase from start to finish and beyond.


By simply applying the ‘Social Commerce’ definition to every possible life stage of a product or service, from creation, to production to sales and refunds, you can begin to see the infinite power of ‘Social Commerce’.


For example, if a car dealership where to ask the following question about the cars displayed on and the overall functionality of their company website, imagine the result.


Is our current website a trusted environment where friends, family and acquaintances dynamically contribute content to the referral and sale of goods and services though positive and negative feedback, reviews, ratings and testimonials regarding their experiences with our products and services past & present? 


Then they ask.


Is every customer contact point for our company a trusted environment of which prospective consumers make buying decisions based on the advice of a network of friends and family, not strangers they don’t know or trust. 

Shameless Plug:   

Any person or business can have their own Social Commerce powered website because of the technology we have created at   


When a fundamental business shift benefits both buyer and seller it will become main stream until such time somebody builds a better mouse trap. The industrial revolution created millionaires and billionaires. Until virtual reality become main stream, “Social Commerce” will become and remain the preferred method of transacting business online, and those who are at the forefront become millionaires and billionaires. Is that you?


“Social Commerce” is the preferred method of doing business offline already… we call it “Word of Mouth Advertising!” Social commerce so closely emulates word of mouth advertising the only distinguishable difference between the two is that one occurs online.



Where is Social Commerce headed? 

There was a hint earlier. Quite simply the only thing that will overtake Social Commerce is Virtual reality or Virtual Commerce. When you can visit a virtual car dealership with your dad (who may live on the other side of the world), test drive that new Ford-Honda-Hybrid Hover Car and let your old man negotiate an amazing deal, only then will Social Commerce morph. Elements of Social Commerce will remain until the day we plug in, instead of turning on our PC.


In the mean time as we are at the beginning of Social Commerce, there is a ton of progression and the future is unbelievably bright no matter what side of the equation you are on.


Here is the future.


Buyers will look forward to hearing their friends and family’s views on the products and services they all buy. Your darn rights they are going to check online to see what vehicles, BBQ, and books their friends are buying, as that saves them a phone call to the 30 people they truly trust.


In the near future this will be the preferred mechanism for searching products and services online. If there was ever a company that could make more relevant searches for products and services than Google. We believe TuYu Inc eventually will make searching for products and services 100x more relevant as you are searching for who, what, when & where your friends and families are buying. Google still remain the king for all other search… this goes undisputed. 

Sellers & Service Providers who catch on early will no doubt benefit the most, as eventually all commerce will be socially driven. In social commerce the cream will rise to the top, and by providing a rich dynamic environment for customers several key things will happen. Evangelist customers will spread the word and effortless expand business, but more importantly you will see exactly what products and service are loved, hated, need changing or have become obsolete. There will be no more guess work.


Jack the owner and president of a plumbing company (employing 1200 plumbers nationwide) who was smart enough to shut down his traditional website, and open up a social driven network, see trends in his business in hours and days not years. He reviews comments from customers and their friends and family daily, and loves sending those emails and hand written letters to thank them. In fact, he spotted a potential disaster last week with a disgruntled employee on the east coast. This manager just didn’t care anymore, and obviously his lack of service was commented on by a recent customer rating their recent service low and . The customer was shocked because her sister was so happy.  Jack jumped on the situation right away and averted a disaster that could have take months or years to come to his attention. Most importantly he protected his company’s bottom line and reputation.


The future is in the business process. As Jack’s business is founded on a social networking platform such as, all of his customer pay him online. Part of his online payment process, which customer can do on his plumbers hand held PDA or on the customer cell phone, is a simple on click rating of the service. The client then receives requests to provide a comment like the friend who referred them, and appreciates the referral by giving their friend discounts on the next service the receive.             

$700 Million Happy Feet – Club Penguin Acquired by Disney

$700,000,000 Happy Feet Club Penguin

Thanks to Stephen Foley of the UK Telegraph for today posting an article about Disney’s acquisition of Club Penguin ($350 Million now and $350 Million later on certain user growth targets and metrics.) Club Penguin is a social network for kids, where parents pay membership fees for their 7-12 year old children to waddle around online and make friends. Never heard of it until today, but apparently a ton of kids have…not to mention Disney. They have posted the press release on their site here : The Walt Disney Company Acquires Club Penguin

 Stephen also asked the question is the social networking bubble about to burst?

No Stephen… it is not!

Social Networking is in its infancy, and as it morphs slowly into social commerce there will be winners and many losers along the way. It’s face will change a thousand times, but at its base application is to powerful to burst (ALA .com bubble).

Either way, I would imagine the three founders  Lane Merrifield, Dave Krysko and Lance Priebe, are doing a little dance right now… I think I can hear the ‘$700 Million Happy Feet’ tapping all the way to the bank.

Define: Social Commerce

The definition below will appear in a book that I am publishing this fall, along with co-author and co-founder of Sam Heyer. After a year of research and development, we feel it is about time for a standard definition to be used. Social Commerce will be just one amazing but all important chapter in our book. The definition below when applied to any website, product or service is truly powerful.

Social Commerce is a trusted environment where friends, family and acquaintances dynamically contribute content to the referral and sale of goods and services though positive and negative feedback, reviews, ratings and testimonials regarding their experiences past & present. In short, social commerce is a trusted environment of which prospective consumers make buying decisions based on the advice of a network of friends and family, not strangers they don’t know or trust. Lee Raito & Sam Heyer

This definition of ‘Social Commerce’ may be used as long as it is reproduced as it appears here. with our names and domain remaining linked.

Meeting Notes Magic

Meeting notes, sales follow up, and anything else you need typed up…but just never seem to find the time. We all know what this results in; lost sales opportunities, unhappy clients and if your in the financial or legal world it may even be a compliance or legal issue.

Enter the best thing for anybody in sales to debut in a long, long time ‘CopyTalk’.

Quite simply you dial the CopyTalk phone number (if your smart its on autodial) and dictate your meeting notes, quick follow up message or laundry list. Several hours later on whatever email addresses you indicate comes a neatly typed dictation of exactly what you recorded. No more slotting time in your schedule at the end of each day to type up notes, no more headaches because of missed opportunities, and definitely NO MORE EXCUSES.

Its not free, but then again what does not getting your notes done cost you every month? I would dare say hunderds if not thousands of dollars depending on your business.

I am in no way associated with CopyTalk, this a personal endorsement based on my experience with a service that I wish I had years ago.

If meeting notes are important to you or anyone you know I highly recommend


Lee Raito

Social Networking Will Snuff Out Traditional Websites

The internet is still in its infancy! Imagine if you will the web as a toddler who has learned to walk, demonstrate an awkward sprint now and then, but is really just starting to master the basics. After twenty plus years in existence the internet is just starting to take shape. With millions of new users discovering the internet for the first time every month, many users are in the same boat. The difference being today that new internet users are no longer isolated to surfing the web alone as they can instantaneously experience true connectivity to their fellow human beings, though the power of social networking online. It is this fundamental shift in the internet that will lay the base for the future web.

The traditional website in a few years will soon be a thing of the past. Today, the mass majority of the billion plus websites online could be categorized as traditional. Traditional websites being a basic presence on the web, quality information abut products & services, email communication, shopping & the growing trend of rich media. These sites are easy to navigate, but still don’t give people the warm and fuzzies the same way as test driving a car, buying a book from an actual book store or meeting a friend for a coffee at Starbucks. Frankly, until virtual reality becomes main stream, most likely somewhere around 2020, it will be hard to compete with the real world charm, and that’s probably a good thing for now.

But alas, over the last couple of years it comes as no surprise that 3 of the top ten sites on the internet would be defined as online social networks. The two most prolific would be MySpace & YouTube. These sites themselves will not be responsible for the death of the traditional website, but they certainly paved the path and planted seeds for the coming end days of standard web development.

Think of evolution, think of natural progression and it becomes almost logical that users will demand a better mouse trap. Let’s use an example of a traditional website built by a hair salon. XYZ Salon designed their cutting edge website in 2002, with an About Us page, Contact Us page; Shopping Cart, Services Page, & they even recently updated their site with Client Testimonials and Google Maps so clients could easily find and refer them new clientele. They built this site because this is what web designers were building in 2002, and in fact most websites are still built this way today.

Now fast forward a few years, and imagine every website being built was based on a foundation of social networking. Not clones of MySpace or YouTube, but custom designed for businesses by web designers & webmasters. This hair salon in 2008 still has a traditional presence on the web, with as many traditional content pages as they want, but their clients, users and visitors are able to interact and grow along with their favorite hair salon. A client is encouraged by their hairdresser to visit the website to see a few new styles the business has posted, or enter a contest, but discovers a completely different experience. Surprisingly online, this hair salons clientele actually connect with each other, chat, reviews hairstylists ideas, blog about hair and other topics, buy & review products, post pictures and one lady even has posted her wedding video because she was so ecstatic about her hair on her wedding day. Social networking is the modern day equivalent to real world word of mouth advertising. It is a way for your evangelist customers to jump up on the soap box and sing the praises of your business, book, artwork or whatever you are doing online. The site is designed to invite and have friends, so you are not only friends with you hairdresser, but as well are inviting your friends you know who are looking for a quality stylist like yours. Is it the same as walking into the hair salon, NO! Is it better than the traditional website, for most businesses who are interested being online to actually grow, YES!

The traditional website will certainly have its place, for those businesses, sites and fads that don’t want their customers to interact. Sure there will be sites that for security reasons choose not go the social networking route, but it will be a decision that can not be made lightly. No matter what ethical business you are in or site you are running, the technology will be available to secure information that needs to stay private, and still let your customers or fans interact. It is this interaction, or social networking, that screams that you are “Trustworthy”. If my best friend Sue, who invited me to your site, says you are awesome and trustworthy, then “I trust you too!” That’s word of mouth advertising in an online world.

So I ask, “Do you think social networking will snuff out the traditional website?”

Lee Raito, CFP, FMA

Co-Founder of The Social Platform