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Is Viral Marketing Dead

This is basically a retort to what Lain Thomson subjectively reported on www.Vnunet.com. No beef with Lain, but HP is off their viral marketing rocker chair!

Is Viral Marketing Dead?

According to HP’s Social Computing Lab research into social actions of Internet users on such services like Facebook or YouTube, Viral Marketing may not be dead, but it barely has a pulse. They suspect that because users only interact with in two to three subgroups no matter how many friends they have, this may be the cause for many failed viral marketing campaigns.  

Could it be true? Is Viral marketing dead? 

There is some marketing executive crying, “It was really, really good, it was a mega wicked viral campaign that just didn’t spread!” Now HP has given every failed marketing campaign an excuse, as opposed to saying it was just a real bad viral marketing campaign, or it was snuffed out by something better.

Viral marketing is not dead, nor will it ever be.  

On YouTube or Facebook, you have milliseconds to grab a user’s attention, and sometimes marketing executives mess up and miss their mark…period. They only thing that I can see that HP got partially right was that momentum has to be gained in the first day, and that’s logical for a campaign  to have immediate and exponential growth.

Viral Marketing Lives On… and marketing executives everywhere will forever be in pursuit of those crazy ideas such as the One Red Paper Clip, the Milliondollar Homepage, Mentos & Diet Coke! Dan’s has a pretty good list of viral campaigns here to read upon: http://danzarrella.com/examples-of-viral-marketing-campaigns.html

Say It Don’t Spray It

Say It Don't Spray It

For some strange reason when I was reading Seth’s latest blog post entitled ‘Sing It’, I was reminded of a saying I haven’t heard in a while, “Say it…don’t spray it!” I’ll get to that in a second, but really think you should take the time to read Sing It Please first! Its a great reminder to not just show up! In today’s business world and life period, showing up isn’t half the battle anymore, it is how passionately and well you sing when you arrive. Here is Seth’s post: Sing It Please

Back to my point, “Say it…don’t spray it!” reminds me of the quasi-polar opposite of the point Seth was making in his post. There are people who try too hard, and although they may be passionate, this isn’t how they are perceived in business meetings, sales appointments, musical performances or other interactions. Now don’t get me wrong, I would rather have a passionate loud talking occasional saliva sprayer in front of me any day, as opposed to someone who just shows up, lacks passion and goes through the motions.

Sometimes people love and are passionate about things they just aren’t really good at…YET! That’s why its always a good idea to seek feedback about your performances in life whether your are in sales, a professional presenter, musician or even dare say a blogger! If you have true passion, you will engage people even if you aren’t seething with raw talent!

So in Seth’s case he saw a band perform, and the singer just didn’t seem to have passion or gusto, so he reminded all of us to put some effort into our performances and ‘SING IT PLEASE’. Good point Seth, but what if the singer didn’t  know he/she gave a less than stellar performance, because everyone was too busy clapping. Group think tends to take over and we tend to applaud a performer just for performing, and a speaker just for speaking, and so on. All it takes is one clap of the hands. As a performer, the best thing and worst thing is to hear is constructive criticism, but it sure does the trick.

I leave you with William Hung.

[youtube]http://www.youtube.com/watch?v=pJRnPn41jqM&NR=1[/youtube]