Archive for September, 2008

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My Hush Puppy Customer Service Story

I have an interesting story about shoes that might not be indicative of blogging about marketing ideas, but certainly is about customer service and pride of product. 
For the longest time, I have been in love with Hush Puppy dress shoes. I wear them almost day and night and despite loving the product so much almost […]

28Sep2008 | leeraito | 2 comments | Continued
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Is Customer Service Dead?

Do you have a customer service story? I may want to include it in my next book! 
The idea of writing a book called Is Customer Service Dead, came to me a few years back when I was completing a chapter in my first book entitled, ‘Bend Over & Apologize.’ In that chapter, amongst other things, I recounted […]

24Sep2008 | leeraito | 2 comments | Continued
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No Job is Too Small

It doesn’t matter if you are a marketer, a plumber or an actor, if you advertise your services as being no job is too small for your undivided attention, then that’s what you need to live up to.  It’s a great way to make every customer feel important, of course, only if you can and […]

22Sep2008 | leeraito | 0 comments | Continued
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The Marketing PDF

 So what is The Marketing PDF?
This one page PDF is the fastest way to a better marketing strategy. In less than ten minutes, and in only 3 steps, you will zero in on YOUR greatest marketing proposition, drop many bad marketing habits and immediately create a high level actionable marketing strategy that will propel you […]

19Sep2008 | leeraito | 1 comment | Continued
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Your Marketing Entourage

I’ll admit I am not a huge fan of the TV show Entourage, but the friends I bounce my marketing ideas off of totally are. From here on in we will refer to these fellow marketing freaks as ‘My Marketing Entourage.’ 
Who’s part of your entourage? Who do you bounce ideas off? 
On my BlackBerry I have […]

16Sep2008 | leeraito | 1 comment | Continued
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Dude You’re a Bobble Head

Saw this novelty item and felt compelled to share it with you for your unique marketing consideration. Unless you’ve been locked in a closet you are already familiar with ‘Bobble Heads’. They come in all shapes, sizes and more often than not are of famous people like Elvis Presley or Marilyn Monroe. Well that was […]

13Sep2008 | leeraito | 0 comments | Continued
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Try Your Next Meeting in the Dark

A few months back, I had a very strange experience during a sales meeting. About half way through my pitch, the power to the entire building shut down.  It was so pitch black in the boardroom, I couldn’t see my hands in front of my face. So I logically asked everyone if they wanted me […]

8Sep2008 | leeraito | 1 comment | Continued
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Walt Disney Declared Bankruptcy

Alleged Fact: In 1923 Walt Disney Declared Bankruptcy. 
From the bottom of my heart I believe that anything is possible and hope you do to. Maybe you need inspiration or maybe you don’t, but every once in awhile I get slightly disillusioned with my ideas or projects that fail and need to remind myself that you […]

7Sep2008 | leeraito | 0 comments | Continued
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Finger Nails on a Chalk Board Marketing

So what do finger nails on a chalk board have to with marketing? 
Well, for starters it is a statement that can often create a physical response. Many people, including myself, will feel their back curl when they hear the term, and subconciously visualize and even internally hear nails painfully scratching against a dry black chalk […]

6Sep2008 | leeraito | 1 comment | Continued
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Anything Worth Doing Should Be Hard

So when you read the title of this post you probably made a quick assumption that you were going to hear something familiar or maybe even profound. But I hope when you arrived your assumption of hearing an old adage was turned upside down. It simply amazes me how many ways you can say the […]

5Sep2008 | leeraito | 0 comments | Continued
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