Google Audio

I love music and you probably do to. Thanks to Michael Arrington at TechCrunch for bringing this to every one’s attention.

Is Google sending users who search for music to iLike & LaLa a game changer?

In my humble opinion NO. (Great for iLike  & Lala though)

It’s certainly different that you may now actually be able to find songs your looking for and listen to them via Google Search, but apparently to start ONLY if you are in the US of A.  In speaking to my US based friends and business partners today, they are anxiously waiting to start seeing song results… but we are expecting, as usual,  nodda up here in Canada! My hope is that Google doesn’t go off strategy of providing the most relevant results versus pushing people to partners.

If you are outside of the USA and want to see what it looks like check it out here: http://www.techcrunch.com/2009/10/21/google-music-service-the-screenshots/

Is it a game changer in the online music distribution industry? Nope.

Is Apple’s  iTunes having late night board room strategy sessions as a result? Maybe.

Will people buy music after searching for it for FREE on Google! Wait and see…

The one thing I will say, is it’s going to be an interesting year in the online music distribution world :)

What do you think?

Balloon Boy & Miracle Baby

Wow!!! As a parent, I’m not sure how I feel about either of these crazy almost lethal experiences! Either way, these stories are turning heads and I’m sure a few stomachs on YouTube, CNN and TV’s around the world!!!

Balloon Boy

Turns out he wasn’t in the balloon after all (might it be a publicity stunt!)

[youtube]http://www.youtube.com/watch?v=wI6UONWCq7A&feature=popt00ca00[/youtube]

Baby Survives Being Run Over By Tram (Train)

It is my understanding this baby survived unharmed… unbelievable!

[youtube]http://www.youtube.com/watch?v=_tlrMwWU5ZQ&feature=popt00ca15[/youtube]

The Art of Dying

Crazy title I know…

Unfortunately, someone very close to me is dying. My thoughts are constantly with that person, who I’m sure prefers to remain names less.

FACT: One day both you and I will die.

CHOICE: How will we deal with our own demise?

If there indeed is an Art to Dying, and I believe there is, then I think the most we can hope for is to make the right choices each and every LAST day. Some might call this being a gentleman or a lady under extreme circumstances, and others might just call it crazy. After all, would anyone truly blame someone who is dying for losing it in a million different ways?

THE END: All I think we can hope for in the end is that we go out with dignity, pride & hopefully surrounded by people we love.

[youtube]http://www.youtube.com/watch?v=QgniXgUE6qw[/youtube]

Colton passed away on Oct.31st/2009!

The Fun Theory

I felt compelled to share this outside of the box video (produced by contestants in a VW viral initiative) where they were able to get 66% more people to take the stairs versus the escalators. So if you are anything like me, up here in Canada, and have ate a ton over Thank Giving long weekend, then we all know we need to take the stairs this week.

Volkswagen has put together something pretty cool and outside of the box with ‘The Fun Theory’ … do check it out : www.TheFunTheory.com

[youtube]http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=youtube_gdata[/youtube]

Full Moon

You know there is a full moon near when David Letterman is publicly dealing with extortion over sex scandals, Chicago is in tears over failing to get the 2016 Olympics, and Breast Cancer Awareness month is being over shadowed by Typhoon Pepeng (don’t get me wrong… both deserve attention!)

If you believe Full Moons affect people, then I guess you are NO different than many Police Officers and Emergency Room staff all over the world. http://www.skepdic.com/fullmoon.html

The reality is, that once the statistics of Full Moons are applied to hospital room visits, extortion scandals, typhoons and even breast cancer, it is revealed that a harvest moon or full moon is just any other day of the year. You may have heightened awareness on these days, but statistically it isn’t any more weird than other days of the lunar phase.

No offense if you are Police Officer or Emergency Room doctor.

Search Engines Hate SEO Tactics

After 13 years of successfully helping people market, sell & dominate their respective niches on and offline, I thought it would be good to start sharing some of my not so secret tactics with subscribers and visitors. Dominating a niche is a multifaceted approach and today I’m only going to focus on just one part of that process called Search Engine Optimization.

First off, unless you are prepared to spend north of TOO MUCH MONEY a month you are going to have a very difficult time legitimately dominating Search Engines Rankings for a top level niche online. The fact of the matter is that regardless of what any SEO company says for any price, the search engines will discover & punish SEO tactics. Maybe they will not punish you today, tomorrow, or even next month… but if it is purely a SEO Tactic it will eventually have the complete opposite effect that you desire.

So what is the secret to dominating SEO for any niche over the Long Run?

Is it back links? Nope, but over time legitimate back links can help.

Is it massive use of different social media accounts? No, although effective & integrity based use of company or personal social media accounts can be good for connecting with your niche, customers & prospects!

Is it paying for over seas content spinners to push out mass content across the web? Definitely a huge NO WAY!

Is it links from authority sites like Wall Street Journal, Major Universities & CNN? No, but as you can imagine a quality one way link from an authority site (the legitimate way) is great for your search engine rankings.

Here is the big secret folks.

The absolute best approach to dominating any niche online is…

It is all about regularly & consistently putting out the best content in the world for your niche. It must be content that is or could eventually be referenced by world class websites, offline publications & media. It is content that generates discussion. It is content that is relevant, timely & engaging. It is text, audio, video, PDF, documents and any other type of world class material you or your organization spits out.

If you or your organization spent 75% of your time on tactics and 25% of the time on content, then any Search Engine Optimization gains will surely be lost as quickly as they came. I Highly suggest you, your organization and everyone seeking better search engine rankings that the correct formula for long term domination of any niche online is spending 75% of the time on the content, and 25% of the time on legitimate strategies that the major search engines will be happy to reward your web property with higher rankings over the long term.

So whether you do it yourself, or choose to work with a marketing company, please be wary of any company, program or Search Engine Guru who doesn’t focus on the quality of your CONTENT, and is happy to take your money for the promise of 1st Page Rankings on Google, Yahoo or Bing. There are literally 1000′s of legitimate strategies you can employ to effectively distribute & promote your world class content on the web, and they aren’t a secret. In fact, Google, Yahoo & MSN openly blog to webmasters about what’s cool and what gets you or your marketing team in hot water. At bare minimum you or someone on your team should be keeping up with Google’s Webmaster Blog here: http://googlewebmastercentral.blogspot.com/

To truly dominate Search Engine Rankings over the long term laser focus your efforts on creating world class content. If your organization does not have the talent to create top notch content, spend the money to get it done properly. Choose to work with only reputable, and experienced marketing firms & or professionals that can help you ensure both your content and online marketing will have the desired long term search engine rankings. Anyone can employ short term tactics and have short term success, but only the legitimate strategies you employ will improve your search engine rankings for years to come.