One of the largest of advantages of AWeber is your ability to customize each communication, so it feels like you are sending an email directly to the recipient. (e.g. Dear <first name>, or Hi <First name>, will appear as Hi John, or Dear John, …Don’t under estimate the power in personalizing your communications, as your readers receive hundreds of emails a day that are not personalized. This will help you stand out. Also, there are many customizations beyond your readers name, if you have considered collecting the information; City, Address, Gender, or any other custom field you decide is important to you and your list.
Here are a few personalization tips that will help you stand out amongst the masses:
- 1. Consider adding your readers first name name to the subject line of your email. There is nothing sweeter than the sound of a person’s own name, and studies have shown emails get opened when a recipient’s first name is strategically included in the subject line of your email. (e.g. This video is insane <first name> ! )
- Try to engage your readers by asking them questions to get a response. (e.g. Do you have an idea or topic you would like us to cover <first name>?)
- 3. Geo location targeting is all the rave the days. If you have collected the city your reader lives in, why not occasionally interweave this information into your newsletter. (e.g. According to Bloomberg real estate prices in the United States have shown a sign of bottoming. Is this the case in your community in <City>?
These are just a few of the personalization techniques you should consider.
Just as an FYI! There are many experts who also disagree, and say that everyone knows these days it’s a computer program just inserting a name or data point. It’s no longer personal. I’ll leave the decision up to you in the end, but I would personally rather receive an email addressed, Dear or Hi Lee, as opposed to G’Day, Good Afternoon or nothing at all.
Rebecca Swayze of the Official AWeber.com blog did an interesting pro & con post on this that you may find an interesting read.