Is the term ‘Added Value’ over used?
Please tell me if you disagree with my experience, but this past week of my life I have seen added value at work! Yes, added value may be cliche and even an over used term, but when it is genuine it is a game changer!!! Too often I hear companies, sales people and professionals try and over deliver or add value in the same way. If I offer you the same ‘added value’ service as everyone else does, then it no longer achieves it’s purpose! Most likely, it makes me come across the exact same as my competitors, and in a competitive world that just doesn’t cut the mustard!
This week I gave away expert Internet Marketing advice to businesses who expected to be sold something. This week was a game changer, and it was all because of ‘added value’!
How do you add value in a way that differentiates you from your competition?
Your answer could be your personal game changer!