So when you read the title of this post you probably made a quick assumption that you were going to hear something familiar or maybe even profound. But I hope when you arrived your assumption of hearing an old adage was turned upside down. It simply amazes me how many ways you can say the same thing, but with different imagery completely change the message. Pictures can indeed say a thousand words, but only in combination with words can you ensure that every person gets the same message.
In marketing this is powerful, and almost magical when done right.