Just a short thought this evening, as I have been asked as a favor for a friend to come up with a kick ass name for an amazing piece of software that generates leads for sales professionals in various markets. I can’t discuss the niche, but what I though I would give you is my simple technique for generating names! Generating new ideas & names will help your sales efforts period, as you need to do this every day to create catchy subject lines for your emails, tag lines for advertising campaigns, and countless other sales based communicables!
Warning: This isn’t for generating cool names, this is for generating highly targeted names that your potential customers will immediately recognize. There’s a reason Microsoft named their browser Internet Explorer… because that’s what it does!
Here it is:
1. Immediately put yourself in the mindset of your audience, in this particular case they are looking for (Lead) (Generation)(Software) (Specific Niche)… that’s my starting point. If you have no knowledge of your audience, it is very unlikely your idea (name) will appeal to them. Know your audience.
2. Now I go and analyze the competition by doing a Google search for, you guessed it, “lead generation software + niche” I’m not going to bore you with the results, but what I found were that most names were obscure and unrelated to the niche. In fact, 99% of companies had to heavily advertise to be noticed 1st page on Google. You can pay attention to whose advertise if you want, as its good to know your competition, but I think its really important to zone in those names and tag lines that make their way to the top of Google naturally.
3. Armed with my audience in mind, and ideas from the strongest competitors, its then time to get down to business generating a kick ass name. But I do so something crazy here. I try and forget about the task for at least an hour, or best case scenario overnight, then come back to it. You will be amazed what you come up with when you sit down with a piece of paper or open up a .doc on your PC. The ideas will flow.
That’s it…quite simply really, but highly effective!
Since your still here I have a favor to ask, join my list off to the right there…download my book, and shoot me your thoughts!