AWeber Tip-Personalization Advantage

One of the largest of advantages of AWeber is your ability to customize each communication, so it feels like you are sending an email directly to the recipient. (e.g. Dear <first name>, or Hi <First name>, will appear as Hi John, or Dear John, …Don’t under estimate the power in personalizing your communications, as your readers receive hundreds of emails a day that are not personalized. This will help you stand out. Also, there are many customizations beyond your readers name, if you have considered collecting the information; City, Address, Gender, or any other custom field you decide is important to you and your list.

Here are a few personalization tips that will help you stand out amongst the masses:

  1. 1.       Consider adding your readers first name name to the subject line of your email. There is nothing sweeter than the sound of a person’s own name, and studies have shown emails get opened when a recipient’s first name  is strategically included in the subject line of your email. (e.g.  This video is insane <first name> ! )
  2. Try to engage your readers by asking them questions to get a response. (e.g. Do you have an idea or topic you would like us to cover <first name>?)
  3. 3.       Geo location targeting is all the rave the days. If you have collected the city your reader lives in, why not occasionally interweave this information into your newsletter.  (e.g. According to Bloomberg real estate prices in the United States have shown a sign of bottoming.  Is this the case in your community in <City>?

These are just a few of the personalization techniques you should consider.

Just as an FYI!  There are many experts who also disagree, and say that everyone knows these days it’s a computer program just inserting a name or data point. It’s no longer personal. I’ll leave the decision up to you in the end, but I would personally rather receive an email addressed, Dear or Hi Lee, as opposed to G’Day, Good Afternoon or nothing at all.

Rebecca Swayze of the Official AWeber.com blog did an interesting pro & con post on this that you may find an interesting read.

Why Become An Aweber Affiliate?

1. I am both an Aweber customer and and an affiliate and think you should be too! Click my Aweber affiliate link HERE if you have no idea what I’m talking about.

2. Why am I both a customer and an  Aweber affiliate? I’m a customer because I have tried almost every email newsletter/ auto-responder service on the market & Aweber is hands down the best! As for being an affiliate. Well, it’s almost the same thing as getting $500 off your next car from your dealership if you refer a friend or family member who buys a vehicle. You get a price break on what you want and need, while sending business to someone you respect so your friend can get what they want and need! Win-Win!

One huge difference though!!!

Unlike a one time price break, the Aweber affiliate program keeps paying you month after month for as long as your referred customer keeps paying! (Hint: I’ve been a paying Aweber client for over 4 years!)

Here is the bottom line:

1. As a customer I pay 19$/month
2. As an affiliate I make more than $19/ month and growing!
3. Every customer referred to Aweber actually pays you 30% month

I think at this point you see where I’m going with this! At bare minimum why not become an Aweber affiliate and try to refer at least enough business to cover your costs? Even if it’s a simple link on your site, forwarding the link on Facebook or setting up your sister with the email list she needs for her hair salon, it is money earned & thus saved! So what if it takes a year or more to get enough customers…

It’s the biggest no brainer I’ve come across in a long time!

(My affiliate links below)

Free to become An Aweber Affiliate
1$ to become an Aweber Customer

Not paying for the best email list & autoresponder service online… PRICELESS!!!

I found this video on YouTube of  bunch of other people who love Aweber as much as I do. Apparently I’m not the only one who is biased :)

Get Started Today For Only $1! – AWeber Communications


The Email Wars

No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients

Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business marketing tool still relevant?

Let’s try and answer these two questions:

The e-mail war indeed rages on! What I mean by this is that although social networking, micro blogging and instant messaging have taken the main stage the last several years, we ALL still rely on email as the main stay of a significant percentage of our time on the Internet and or mobile devices. Despite giving up a percentage of time to social networks, email is still the preferred communication tool on the Internet for the majority. The war rages on, with all of these additional social communication tools still requiring us to have a valid email address before we can use them! Heck, email even notifies us when we should be logging into our social networks. When Twitter or Facebook no longer depend on email addresses, then this will be the signal that the E-Mail Wars are coming to an end! This will happen one day, the world is just not quite ready for a Facebook or Twitter operating system just yet.

Is e-mail still relevant as a business marketing tool?

After conducting a seriously unofficial survey of many business owners I know, email is still by far the easiest way for them to reach out to all their customers the fastest! Unfortunately, for social networking, many, many SME business haven’t even graduated to email newsletters, such as Aweber or Constant Contact, let alone trying to create effective campaigns on social services such as Facebook or Twitter!

Word of caution to all of you tech company owners! Unless you are tech to tech B2B, then there is still a ton of educating needed on the ‘basics’ for a good number of SME clients and prospects (opportunity is alive and well in North America). Those companies that educate or automate… Will continue to win!

The email wars rage on and they are far from over.

If you are a small to medium sized business and want to read up on email marketing, I would suggest getting advice from the bloggers & professionals at companies that deal with email marketing on the front lines, day in and day out! Even more importantly, read the comments on these blogs as their customers often create light bulb moments you can take to the bank.

Checkout the blogs at:

Aweber/blog (email marketing tips)
Constant Constant Best Practices Blog

If you are a business or entrepreneur that has already figured out email marketing, and are ready to graduate to marketing on social networks. Then as far as I am concerned, there is only one person you need to study & learn from and that is Trust Agent:

ChrisBrogan.com

What do you think? Will a Facebook operating system replace your need for email one day?

Constant Contact versus Aweber

Constant Contact versus Aweber

If you are in Sales & Marketing then no doubt you are emailing your customers and prospects on an ongoing basis. If you aren’t using a service that specializes in email marketing, then you are losing out on increased sales, your valuable time and ultimately money. If you are still sending emails via BCC (Blind Carbon Copy), get with the times my friend as you are not only NOT personalizing your emails, you are potentially opening yourself or your company up for spam complaints and potential legal issues.

On to the task at hand comparing two of the world’s most premier online email marketing services, often referred to as auto responders. I have aimed to make this as impartial as possible, and ask that users of either services, or other competitive products, comment as to their thoughts and experiences.

Here is a side by side comparison of features & costs:

Last Updated Jan 4th, 2012

Constant Contact Aweber
Cost Per Month $15 for 500 email addresses to $150 for 25,000 $19/500 email addresses to $130 for 25,000
Email Newsletters Yes Yes
Deliverability 97% 99+%
Support Free Phone, Email & Chat Free Phone, Email & Chat
Auto Responders Yes Yes
Email Templates 400+ Templates 150+ Templates
Affiliate Program Commission Junction Aweber’s Own
Website Integration Yes Yes
Image Hosting Yes No
Tracking Yes Yes
Spam Check Yes Yes
Surveys Yes No
User Community Yes No
Blog Newsletter No Yes
Native Shopping Cart Integration 3rd Party Yes
API Yes Yes

Note (May 2010): I am now exclusively recommending AWEBER & not Constant Contact. I had an unfortunate run in with a Constant Contact representative & as a result prefer to affiliate myself with a company that appreciates those who send them business.

If you aren’t currently an Aweber  user, I’ve negotiated for you a 1$ Test Drive of the service below… when you click on the banner below to get to the Aweber landing page, just click on their PRICING link and you’ll see the 1$ trial/test drive.

Cheers,

Lee
Turn One-Time Visitors Into Active Subscribers with AWeber Email Marketing