Internet Marketing

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Does Marketing Matter In This Economy

Well here is a thought to wet your noodle. Would you even know about the economy sucking if marketing didn’t matter? Probably not, you see the media’s job is to not only pass on information in an unbiased manner (take that with a grain of salt), but to do so with POWERFULL WORDS  that will […]

25Oct2008 | leeraito | 0 comments | Continued
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The Power of No

I recently sent this email responding to a potential customer who turned me down for an appointment.   
Hi *First Name*, 
As always, thank you for your time.    After your response to my meeting request, I realized something very important. When I asked to meet with you this time, I clearly didn’t offer anything of immediate […]

10Oct2008 | leeraito | 1 comment | Continued
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Yahoo Widgets Can Change Your Bad Internet Habits

If you are like many other people on the planet, you have great intentions of sitting down at your computer and hammering out your extensive to do list, maybe set up a marketing campaign, respond to all your emails, and usually the list goes on and on. 
Do you ever find you get side tracked and […]

9Oct2008 | leeraito | 0 comments | Continued
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My Hush Puppy Customer Service Story

I have an interesting story about shoes that might not be indicative of blogging about marketing ideas, but certainly is about customer service and pride of product. 
For the longest time, I have been in love with Hush Puppy dress shoes. I wear them almost day and night and despite loving the product so much almost […]

28Sep2008 | leeraito | 0 comments | Continued
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No Job is Too Small

It doesn’t matter if you are a marketer, a plumber or an actor, if you advertise your services as being no job is too small for your undivided attention, then that’s what you need to live up to.  It’s a great way to make every customer feel important, of course, only if you can and […]

22Sep2008 | leeraito | 0 comments | Continued
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The Marketing PDF

 So what is The Marketing PDF?
This one page PDF is the fastest way to a better marketing strategy. In less than ten minutes, and in only 3 steps, you will zero in on YOUR greatest marketing proposition, drop many bad marketing habits and immediately create a high level actionable marketing strategy that will propel you […]

19Sep2008 | leeraito | 1 comment | Continued
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Dude You’re a Bobble Head

Saw this novelty item and felt compelled to share it with you for your unique marketing consideration. Unless you’ve been locked in a closet you are already familiar with ‘Bobble Heads’. They come in all shapes, sizes and more often than not are of famous people like Elvis Presley or Marilyn Monroe. Well that was […]

13Sep2008 | leeraito | 0 comments | Continued
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Try Your Next Meeting in the Dark

A few months back, I had a very strange experience during a sales meeting. About half way through my pitch, the power to the entire building shut down.  It was so pitch black in the boardroom, I couldn’t see my hands in front of my face. So I logically asked everyone if they wanted me […]

8Sep2008 | leeraito | 1 comment | Continued
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Walt Disney Declared Bankruptcy

Alleged Fact: In 1923 Walt Disney Declared Bankruptcy. 
From the bottom of my heart I believe that anything is possible and hope you do to. Maybe you need inspiration or maybe you don’t, but every once in awhile I get slightly disillusioned with my ideas or projects that fail and need to remind myself that you […]

7Sep2008 | leeraito | 0 comments | Continued
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Finger Nails on a Chalk Board Marketing

So what do finger nails on a chalk board have to with marketing? 
Well, for starters it is a statement that can often create a physical response. Many people, including myself, will feel their back curl when they hear the term, and subconciously visualize and even internally hear nails painfully scratching against a dry black chalk […]

6Sep2008 | leeraito | 1 comment | Continued
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