Marketing

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Blind Spot

Certain cars or truck have blind spots, and as drivers we use our mirrors and best judgement to determine whats there. In other words we imagine what is there with out actually seeing it.  Often, our imagination is dead wrong , and most of us have experienced being in a car that tries to change lanes, […]

12Nov2008 | leeraito | 0 comments | Continued
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Does Marketing Matter In This Economy

Well here is a thought to wet your noodle. Would you even know about the economy sucking if marketing didn’t matter? Probably not, you see the media’s job is to not only pass on information in an unbiased manner (take that with a grain of salt), but to do so with POWERFULL WORDS  that will […]

25Oct2008 | leeraito | 0 comments | Continued
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Get Contagious with Gregory Ng

Gregory over at http://getcontagio.us reminded me of something very important. 
He posted on his blog a video posing a simple question. What are you doing to cut though the noise with your messaging? I semi-brilliantly answered the question, and it immediately reminded me that I have gotten off track with my MARKETING & IDEA blog.  Sure, […]

11Oct2008 | leeraito | 0 comments | Continued
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The Power of No

I recently sent this email responding to a potential customer who turned me down for an appointment.   
Hi *First Name*, 
As always, thank you for your time.    After your response to my meeting request, I realized something very important. When I asked to meet with you this time, I clearly didn’t offer anything of immediate […]

10Oct2008 | leeraito | 1 comment | Continued
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Yahoo Widgets Can Change Your Bad Internet Habits

If you are like many other people on the planet, you have great intentions of sitting down at your computer and hammering out your extensive to do list, maybe set up a marketing campaign, respond to all your emails, and usually the list goes on and on. 
Do you ever find you get side tracked and […]

9Oct2008 | leeraito | 0 comments | Continued
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10 Cures for Writers Block

Almost everyone has to write for some purpose or another. Whether you are in marketing, journalism, or simply have a deadline to write a business proposal or birthday card, writers block can hit at the most inconvenient times. Here are few interesting ways to cure the nastiest cases of writers block. 
Top 10 Cures for Writers Block 

Call A […]

5Oct2008 | leeraito | 1 comment | Continued
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PRWeb Press Release

I had a reader ask where to submit press releases online that actually get SEEN, and the answer to that is quite simply PRWeb. I know there are a ton of online free press release services, but I haven’t found or heard of any to be truly effective. If you care to disagree…please post your […]

3Oct2008 | leeraito | 0 comments | Continued
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My Hush Puppy Customer Service Story

I have an interesting story about shoes that might not be indicative of blogging about marketing ideas, but certainly is about customer service and pride of product. 
For the longest time, I have been in love with Hush Puppy dress shoes. I wear them almost day and night and despite loving the product so much almost […]

28Sep2008 | leeraito | 0 comments | Continued
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Is Customer Service Dead?

Do you have a customer service story? I may want to include it in my next book! 
The idea of writing a book called Is Customer Service Dead, came to me a few years back when I was completing a chapter in my first book entitled, ‘Bend Over & Apologize.’ In that chapter, amongst other things, I recounted […]

24Sep2008 | leeraito | 2 comments | Continued
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No Job is Too Small

It doesn’t matter if you are a marketer, a plumber or an actor, if you advertise your services as being no job is too small for your undivided attention, then that’s what you need to live up to.  It’s a great way to make every customer feel important, of course, only if you can and […]

22Sep2008 | leeraito | 0 comments | Continued
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