Marketing
The Email Wars
No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients
Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business [...]
The Fun Theory
I felt compelled to share this outside of the box video (produced by contestants in a VW viral initiative) where they were able to get 66% more people to take the stairs versus the escalators. So if you are anything like me, up here in Canada, and have ate a ton over Thank Giving long [...]
12Oct2009 | leeraito | Comments | Continued
Search Engines Hate SEO Tactics
After 13 years of successfully helping people market, sell & dominate their respective niches on and offline, I thought it would be good to start sharing some of my not so secret tactics with subscribers and visitors. Dominating a niche is a multifaceted approach and today I’m only going to focus on just one part [...]
3Oct2009 | leeraito | Comments | Continued
Thought Leadership
Who are the ‘Thought Leaders’ online?
Online they are the bloggers (including traditional journalists) YouTube video producers, the Twitter Elite, the Squidoo experts, and other online content creators that can create change and shift opinions.
Over the next few years offline thought leaders will be few and far between. Not that they won’t exist, as surely they [...]
Excitement is Catchy
Have you ever had one of those days where every thing just clicked?
Well, after living through one of those amazing days and riding the high it has reminded me of the common cold. Now that may sound silly at first, but when you think about how easy the common cold spreads from sneeze, to door [...]
Face To Face-30 Second Marketing Podcast 001
I started the 30 Second Marketing Podcast (on iTunes) last year and it unfortunately got put on the back burner. Today I am reviving it and plan to Podcast once or twice per month! They will all be short and to the point with my idea of humour thrown in!
Enjoy today’s broadcast on Face To [...]
Video In PDF
If you are in sales, marketing, or in any fashion deliver PDF’s to clients and prospects you should be getting very excited. 2009 marks the year where the Adobe Free Reader finally allows everyday internet users to watch videos in PDF documents you send them.
Think of it this way.
If three companies were sending similar PDF [...]
Adding Value
Is the term ‘Added Value’ over used?
Please tell me if you disagree with my experience, but this past week of my life I have seen added value at work! Yes, added value may be cliche and even an over used term, but when it is genuine it is a game changer!!! Too often I hear [...]
Is Customer Service Dead?
Do you have a customer service story? I may want to include it in my next book!
The idea of writing a book called Is Customer Service Dead, came to me a few years back when I was completing a chapter in my first book entitled, ‘Bend Over & Apologize.’ In that chapter, amongst other things, I recounted [...]
Perception is Reality
The last two days have been filled with change, and maybe you are experiencing something similar to millions across the planet; job change, relationship breakdown, change in financial position, etc.
Change like many other things can only be percieved in three ways; bad, neutral or good! But everyone, including myself, seems to often focus in and [...]
Thank you for all the great posts from last year! I look forward to reading your blog, because they are ...
funny, i thought the same thing. He's got some raw talent 
Thanks for your comment Amanda. Just so readers are clear, both Aweber & Constant Contact have many templates to choose ...
The only thing Aweber lacks is the templates but you still have a wide variety to choose from. 