Marketing

The Email Wars

No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business marketing tool still relevant?… Read more →

The Fun Theory

I felt compelled to share this outside of the box video (produced by contestants in a VW viral initiative) where they were able to get 66% more people to take the stairs versus the escalators. So if you are anything like me, up here in Canada, and have ate a ton over Thank Giving long weekend, then we all know… Read more →

Thought Leadership

Who are the ‘Thought Leaders’ online? Online they are the bloggers (including traditional journalists) YouTube video producers, the Twitter Elite, the Squidoo experts, and other online content creators that can create change and shift opinions. Over the next few years offline thought leaders will be few and far between. Not that they won’t exist, as surely they will, but offline… Read more →