No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients
Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business marketing tool still relevant?
Let’s try and answer these two questions:
The e-mail war indeed rages on! What I mean by this is that although social networking, micro blogging and instant messaging have taken the main stage the last several years, we ALL still rely on email as the main stay of a significant percentage of our time on the Internet and or mobile devices. Despite giving up a percentage of time to social networks, email is still the preferred communication tool on the Internet for the majority. The war rages on, with all of these additional social communication tools still requiring us to have a valid email address before we can use them! Heck, email even notifies us when we should be logging into our social networks. When Twitter or Facebook no longer depend on email addresses, then this will be the signal that the E-Mail Wars are coming to an end! This will happen one day, the world is just not quite ready for a Facebook or Twitter operating system just yet.
Is e-mail still relevant as a business marketing tool?
After conducting a seriously unofficial survey of many business owners I know, email is still by far the easiest way for them to reach out to all their customers the fastest! Unfortunately, for social networking, many, many SME business haven’t even graduated to email newsletters, such as Aweber or Constant Contact, let alone trying to create effective campaigns on social services such as Facebook or Twitter!
Word of caution to all of you tech company owners! Unless you are tech to tech B2B, then there is still a ton of educating needed on the ‘basics’ for a good number of SME clients and prospects (opportunity is alive and well in North America). Those companies that educate or automate… Will continue to win!
The email wars rage on and they are far from over.
If you are a small to medium sized business and want to read up on email marketing, I would suggest getting advice from the bloggers & professionals at companies that deal with email marketing on the front lines, day in and day out! Even more importantly, read the comments on these blogs as their customers often create light bulb moments you can take to the bank.
Checkout the blogs at:
Aweber/blog (email marketing tips)
Constant Constant Best Practices Blog
If you are a business or entrepreneur that has already figured out email marketing, and are ready to graduate to marketing on social networks. Then as far as I am concerned, there is only one person you need to study & learn from and that is Trust Agent:
What do you think? Will a Facebook operating system replace your need for email one day?