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AWeber Tip-Personalization Advantage

One of the largest of advantages of AWeber is your ability to customize each communication, so it feels like you are sending an email directly to the recipient. (e.g. Dear <first name>, or Hi <First name>, will appear as Hi John, or Dear John, …Don’t under estimate the power in personalizing your communications, as your readers receive hundreds of emails a day that are not personalized. This will help you stand out. Also, there are many customizations beyond your readers name, if you have considered collecting the information; City, Address, Gender, or any other custom field you decide is important to you and your list.

Here are a few personalization tips that will help you stand out amongst the masses:

  1. 1.       Consider adding your readers first name name to the subject line of your email. There is nothing sweeter than the sound of a person’s own name, and studies have shown emails get opened when a recipient’s first name  is strategically included in the subject line of your email. (e.g.  This video is insane <first name> ! )
  2. Try to engage your readers by asking them questions to get a response. (e.g. Do you have an idea or topic you would like us to cover <first name>?)
  3. 3.       Geo location targeting is all the rave the days. If you have collected the city your reader lives in, why not occasionally interweave this information into your newsletter.  (e.g. According to Bloomberg real estate prices in the United States have shown a sign of bottoming.  Is this the case in your community in <City>?

These are just a few of the personalization techniques you should consider.

Just as an FYI!  There are many experts who also disagree, and say that everyone knows these days it’s a computer program just inserting a name or data point. It’s no longer personal. I’ll leave the decision up to you in the end, but I would personally rather receive an email addressed, Dear or Hi Lee, as opposed to G’Day, Good Afternoon or nothing at all.

Rebecca Swayze of the Official AWeber.com blog did an interesting pro & con post on this that you may find an interesting read.

Email Inbox Utopia

I have achieved the ultimate email nirvana of  ZERO EMAILS in my inbox and know that you can as well. This has been extremely easy,  true,  and was accomplished managing both my personal & business email (200+ combined emails per day). In addition to seeing my In Boxes empty at the end of every day, I now only have to manage three folders! This is a far cry from the 50+ folders I managed before.

I’ll say that again, “Only three folders too manage all my email!” Life is simple again.

First off, I can’t take any credit for creating an uber email system or process. The awesome blogger/author(s) over at LifeHacker, Gina Trapani (blog post)  &  co-author of the LifeHacker book Adam Pash,  did all the heavy lifting and included an expanded version of this blog post called “Empty Your InBox With The Trusted Trio” in their book! For more detail definitely check out their book entlitled, “Lifehacker: The Guide To WOrking Smarter, Faster, and Better”. It contains an insane amount of valuable time saving tech techniques outside of your email inbox  just waiting to be discovered. They should be teaching this stuff to kids in school as far as I am concerned.

Here is the premise of achieving email inbox utopia and then I highly suggest you head over to LifeHacker to read their blog post then buy the  digital version on Kindle or hard copy of the book. It will be the best 10$ or $20, respectively,  you have ever invested:

  • Every email you receive can be either dealt with immediately or assigned to a folder in less than a minute.
  • You only need three email folders from this day forward; follow up, on hold & archive. (See the LifeHacker blog post and or book for more details)
  • You need not be a slave to your email ever again.  (As the screenshots of my two email in boxes below prove email utopia or nirvana is indeed achievable!)

Here are the screenshots of my gMail and Outlook email clients:

Outlook:


Outlook Email at Zero

Gmail:

Gamial Inbox at Zero

Lastly, here is my affiliate link to the book I highly recommend you read to achieve email inbox utopia and many more digital enlightenment techniques.

The Email Wars

No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients

Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business marketing tool still relevant?

Let’s try and answer these two questions:

The e-mail war indeed rages on! What I mean by this is that although social networking, micro blogging and instant messaging have taken the main stage the last several years, we ALL still rely on email as the main stay of a significant percentage of our time on the Internet and or mobile devices. Despite giving up a percentage of time to social networks, email is still the preferred communication tool on the Internet for the majority. The war rages on, with all of these additional social communication tools still requiring us to have a valid email address before we can use them! Heck, email even notifies us when we should be logging into our social networks. When Twitter or Facebook no longer depend on email addresses, then this will be the signal that the E-Mail Wars are coming to an end! This will happen one day, the world is just not quite ready for a Facebook or Twitter operating system just yet.

Is e-mail still relevant as a business marketing tool?

After conducting a seriously unofficial survey of many business owners I know, email is still by far the easiest way for them to reach out to all their customers the fastest! Unfortunately, for social networking, many, many SME business haven’t even graduated to email newsletters, such as Aweber or Constant Contact, let alone trying to create effective campaigns on social services such as Facebook or Twitter!

Word of caution to all of you tech company owners! Unless you are tech to tech B2B, then there is still a ton of educating needed on the ‘basics’ for a good number of SME clients and prospects (opportunity is alive and well in North America). Those companies that educate or automate… Will continue to win!

The email wars rage on and they are far from over.

If you are a small to medium sized business and want to read up on email marketing, I would suggest getting advice from the bloggers & professionals at companies that deal with email marketing on the front lines, day in and day out! Even more importantly, read the comments on these blogs as their customers often create light bulb moments you can take to the bank.

Checkout the blogs at:

Aweber/blog (email marketing tips)
Constant Constant Best Practices Blog

If you are a business or entrepreneur that has already figured out email marketing, and are ready to graduate to marketing on social networks. Then as far as I am concerned, there is only one person you need to study & learn from and that is Trust Agent:

ChrisBrogan.com

What do you think? Will a Facebook operating system replace your need for email one day?

Constant Contact versus Aweber

Constant Contact versus Aweber

If you are in business, run a website, blog, or are just thinking of building an email list,  then no doubt you are thinking of emailing many people on an ongoing basis. If you aren’t using a service that specializes in email marketing, then you are losing out on increased sales, your valuable time and ultimately money. If you are still sending emails via BCC (Blind Carbon Copy), get with the times my friend as you are not only NOT personalizing your emails, you are potentially opening yourself or your company up for spam complaints and potential legal issues.

On to the task at hand comparing two of the world’s most premier online email marketing services, often referred to as auto responders. I have aimed to make this as impartial as possible, and ask that users of either services, or other competitive products, comment as to their thoughts and experiences.

Here is a side by side comparison of features & costs for their base service:

Last Updated March 7th, 2015 

Constant Contact Aweber
 Free Trial  Yes  Yes
Cost Per Month Tiered Pricing

SUBSCRIBERS PRICING
0 – 500 $20
501 – 2,500 $35
2,501 – 5,000 $55
5,001 – 10,000 $85
More than 25,000 Custom
Tiered Pricing

SUBSCRIBERS PRICING
0 – 500 Free
501 – 2,500 $10
2,501 – 5,000 $30
5,001 – 10,000 $50
10,001 – 25,000 $130
More than 25,000 Custom
Email Newsletters Yes Yes
Deliverability 98% 99%
Support Free Phone, Email & Chat Free Phone, Email & Chat
Auto Responders Yes Yes
Email Templates 400+ Templates 600+ Templates
Affiliate Program Commission Junction Aweber’s Own
Website Integration Yes Yes
Image Hosting Yes Yes
Tracking Yes Yes
Spam Check Yes Yes
Surveys Yes No
User Community Yes No
Blog Newsletter Yes Yes
Native Shopping Cart Integration Yes Yes
API Yes Yes

Both are great services. I have used both in the past, and feel you would be well served by either. Having said that, I am only currently affiliated with  Aweber. If you aren’t currently an Aweber  user, and are price conscious (obvious price difference), you an can try a free 1 month trial of the service by clicking  on my banner below to get to the Aweber landing page.

Cheers,

Lee

Turn One-Time Visitors Into Active Subscribers with AWeber Email Marketing


 

 

 

Reference: Used senderscore.org for Aweber’s deliver-ability rate on 03-07-2015. Used ConstantContact stated deliver-ability rate off their site on the same date.

Out of the Office Email Marketing

Recently, during the heavy vacation period of august I sent an email blast to my list. Not surprising at all, about 30% of the email messages came back with the standard: Mrs. Jane Smith is out of the office.  I will be out of the office starting 20/08/2008 and will not return until 02/09/2008 If you need immediate assistance blah, blah, blah…  Now, traditionally we could use this as an excuse to justify not working as hard during holiday periods, and say, “What’s the point! Half the people are gone to the lake. I will go hard as soon as people get back to work in September!” Just like 90% of other marketers and sales people. Or Start viewing the out of office message or vacation alert email as a gift of information. After all, you know exactly when your client, customer or prospect is returning to the office. In fact, you could easily diarize to give this person a few days to get back and caught up, then call or email them when they are still on cloud nine from their vacation.  Be one of the first people to call or email them, and ask how their holidays went. You might just be pleased with the response, and valuable insights you get.