Email Marketing

The Email Wars

No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business marketing tool still relevant?… Read more →

Constant Contact versus Aweber

Constant Contact versus Aweber If you are in Sales & Marketing then no doubt you are emailing your customers and prospects on an ongoing basis. If you aren’t using a service that specializes in email marketing, then you are losing out on increased sales, your valuable time and ultimately money. If you are still sending emails via BCC (Blind Carbon… Read more →

Out of the Office Email Marketing

Recently, during the heavy vacation period of august I sent an email blast to my list. Not surprising at all, about 30% of the email messages came back with the standard: Mrs. Jane Smith is out of the office.  I will be out of the office starting 20/08/2008 and will not return until 02/09/2008 If you need immediate assistance blah, blah, blah… … Read more →