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Double Your Marketing Effectiveness Overnight

Nothing to buy here folks…! 

Online marketing is dependant upon the PC’s, laptops and software we use everyday. If you sit back and analyze your online activities for a period in time, you may quickly realize just how much time you spend waiting for software programs to open, files to download and web page after webpage to painfully open. If your equipment and software you use, for your online marketing, is slowing you down, then its time for a seasonal marketing oil change. Quite simply, if you can increase the speed of your computer, download speeds and software, then you will spend less time waiting and more time marketing, virtually doubling your marketing effectiveness overnight. 

Here is the equation:   

(100x Online Marketing -50x Waiting) = 2x or Double Your Marketing Effectiveness                                      25x Online Marketing 

Follow these free & simple steps to give your hardware and software a quick and easy fall oil change and double your online marketing effectiveness overnight. The amount of time you will save will astonish you. Remember to do this monthly (weekly is best) and you will be running at peak marketing efficiency all year long. 

Before starting go to and do a test, write your download and upload speeds for reference afterwards. Also make note of how long it takes commonly used programs on your computer to open. This should improve dramatically once you are done. 

Step 1: Download and run this free spyware weekly for maximum impact. The thousands of web pages you surf muddle up your computer with performance robbing junk spyware.  

Step formerly called Crap Cleaner; CCleaner will remove temporary internet files, useless leftovers from loading software and a bunch of other stuff that is slowing your software and computer down. Make sure to also run not just the Cleaner but as well the Registry cleaner. If you have neglected your registry for sometime, this alone can double the speed of some computers. 

Step  Download this free web accelerator from Google and watch the time savings add up quickly. For those more technical you can also tweak your own internet connection by using the free download TCP Optimizer found here  

Step 4:  Defrag your computer. You can use your Windows XP or Vista System Tools to do this, but for maximum performance I would recommend Ultimate Defrag 2008, of which you can get a 14 day free trial. Do this at bare minimum once a month! 

Alternatively, if you wanted one piece of software that does almost all of the above, you could buy a software program like System Mechanic 7, which tweaks and maximizes your PC with just a few clicks. As all the programs I have mentioned and techniques just require a little elbow grease and are completely free. I hope you will take the time and save your hard earned money to enjoy life, or worst case scenario pay for some additional marketing efforts! 

Once you have finished your cleaning and maximizing, go back to , and check your new download and upload speeds, and again note how long does it take for common programs to open. You should notice a dramatic improvement. 

The time you will have saved can now be spent marketing instead of waiting, selling instead of loading, and enjoying double the marketing effectiveness from keeping your hardware and marketing software running at the same speed you do.

Use Skype

Warning: Skype is Addictive but there are NO EMERGENCY calls with Skype, it is not a replacement for your ordinary telephone and can’t be used for emergency calling.

I have been using Skype almost since the beginning and although I love Skype and recommend it to almost everyone, there are a few things I wish I knew before using their many different services. Skype isn’t just for calling your friends for free over the computer anymore; it is a virtual gold mine alternative to using regular landlines, long distance, voicemail and more. 

Update Jan 2010: My parents who are in their 60’s are now using unlimited long distance from Skype while they travel for several months (they were shocked that it only costs $2.95/month in North America!)…

I am going to summarize for you what Skype is capable of via features and hopefully point you in the right direction to save you time, money & headaches.  I will leave out and assume you know that you can talk, instant message & video chat with anyone in the world for free, as long as both computers have downloaded the free version of Skype.

Skype In

Skype Phone Number (SkypeIn): An online number is perfect if you have friends, family or business colleagues who don’t use Skype. Anyone can dial your online number from any phone or cell phone and hey presto, your Skype rings and you pick up the call – wherever you are in the world.

Skype Voicemail: People leave you messages when you’re unavailable. Personalize your voicemail greeting. Store your messages and listen later. Pick up your voicemails anywhere in the world. Voicemail is the simple solution to never missing a call. Your unanswered calls are sent to voicemail and you can listen to messages when you want, wherever you are signed in to Skype.

Unlimited calls to landlines with Skype: Starting from 3$ unlimited long distance with in your country to about $13 per month anywhere in the world. You can make calls any time of day, any day of the week without the need for a long term contract. All subscriptions contain online numbers that let your friends, family or business contacts reach you directly on Skype. And with your Skype To Go number you can reach your friends and family abroad at great rates using any landline or mobile phone.

Skype Out: You can pay as you go if you don’t want a monthly commitment. Calling rates as low as .02 cents per minute. Skype to Go: Service is no longer available.

Skype for Business: Now you’re up and running, utilize features that can help your staff keep in touch while they’re out of the office, like voicemail and call forwarding. You can also buy and distribute calling credit amongst your team so they can call phones and cell phones to talk to people who don’t use Skype, and save money at the same time. Plus you can set up online numbers so clients, partners and potential new customers have a number they can call you on from any phone or mobile, and you pick up in Skype.

Small Business Pack: Get business phones, headsets and everything you’ll need for your business on Skype.

Use Skype for cheap SMS (.09 cents): Sending a text message directly from Skype is perfect when you want to quickly reach a friend or colleague. You can even group a bunch of people together and send them the same message with one click. You can send text messages to phones on any network, in any country.

Take texting to a whole new level whether you are in school, in business or in love!

Hope you found this helpful, and again if you think I have missed an important feature (or feel something is out of date) please let me know and I will update this posting. You can connect with me on Skype using my user name leeraito. I decline all connection requests on Skype unless you send me a message commenting on my blog, or where you found me online. I would recommend you do the same if contacted by anyone you would consider a stranger online!

It’s not hype, just click on…

Skype - call the world at rock bottom prices

Google Sales for Alpha Males- Increase Sales Using Free Google Applications

OK, so these essential sales tools are a godsend for anyone and everyone in sales whether or not you are a dominant female Guerrilla Marketer or the leading male in your pack. These 4 applications of free Google services can have an immediate affect on your sales ability. If you have other uses you feel I have missed, please post your comments below.

If you’re in sales, you probably already use one or more of these Google Applications, but I dare say you should be using them all. If your not in sales,  you’ll still want to check the power of these applications out!

Here they are:

Google Alerts

1. Google Alerts – In sales, if you aren’t using Google alerts you aren’t on top of you competition, your best clients, and your ‘to die for’ prospects. Quite simply using Google Alerts allows you to monitor keywords that are important to your business.  Monitor “ABC, Inc.” and Google will email you when any news, blogs, videos, pictures or more are posted amongst the billions of pages online. Be the first to call your contact and congratulate them, or strategically use the information to close your next deal. I think you get the point, but also consider monitoring keywords to keep tabs on your competition, your brand and anything else that is important to your success.

Google Finance

2.  Google Finance – If you sell to companies that are listed on stock exchanges, or would like to, then Google Finance can help you identify key executives, peruse financial information & determine the viability of selling to your future corporate clients. The research that you can dig into is nothing short of amazing.

Note: If you are in a country other than the US of A, try changing the domain prefix for the country you are in and go to town. For example versus

Google Maps

3. Google Maps – If you have to travel period and you haven’t yet invested in a portable GPS system, then Google Maps & Mobile Google Maps is the next best thing. Not only can you arrive on time, or follow turn by turn directions on your mobile phone for free, you can truly use Google Maps to increase sales for your business.

  • Ensure your company is added to your local Google Maps for more walk in traffic, or search visibility. Encourage your clients to write positive reviews on your business, and potential customers will flock to your business over others via search. If you don’t tell them to write a review on Google Maps I’m sure your competition would love to!
  • When you are heading out on a sales call, try doing a general search for other similar prospects in the area. You might be surprised that the prospect of your dreams isn’t in your database, and is just blocks from where your appointment is. Time for a drop in introduction or a much needed update of your database!
  • If you have a website, use Google Maps on your site to drive customers to your door. If you don’t have a website use Google Maps to drive to theirs. or

Google Search

4. Google Search – It’s probably a pretty safe assumption that you have used Google to look up customers, potential prospects and other research essential to your sales process. Google Search can either be your best friend or your worst enemy, depending on whether you know the tips and trick of effective search. I am simply amazed when I discover someone has been using Google for years, and they can’t find what they are looking for. Hopefully you will never experience that again, by reading Google’s own short tutorials below:

Basic Search:

Advanced Search:

My favourite search tip, is easier than breathing and uses quotations in the Google search box for highly targeting my searches. For example, let’s say you are searching for information on William Smith, you are about to experience a very long evening of sifting through 16 Million pages, and probably still won’t find what you are looking for. However, if you just narrowed your search to “William Smith” in Plymouth, MN, you are served 6000 pages and will probably find whom or what you are looking for much, much quicker.

In conclusion, knowledge is alpha sales power regardless of gender, and I hope you found these sales applications of everyday Google Services useful and applicable to your sales efforts. If you have even more uses of these or other Google Applications please leave a comment, or drop me a line, as I would love to hear about and use them.



Say It Don’t Spray It

Say It Don't Spray It

For some strange reason when I was reading Seth’s latest blog post entitled ‘Sing It’, I was reminded of a saying I haven’t heard in a while, “Say it…don’t spray it!” I’ll get to that in a second, but really think you should take the time to read Sing It Please first! Its a great reminder to not just show up! In today’s business world and life period, showing up isn’t half the battle anymore, it is how passionately and well you sing when you arrive. Here is Seth’s post: Sing It Please

Back to my point, “Say it…don’t spray it!” reminds me of the quasi-polar opposite of the point Seth was making in his post. There are people who try too hard, and although they may be passionate, this isn’t how they are perceived in business meetings, sales appointments, musical performances or other interactions. Now don’t get me wrong, I would rather have a passionate loud talking occasional saliva sprayer in front of me any day, as opposed to someone who just shows up, lacks passion and goes through the motions.

Sometimes people love and are passionate about things they just aren’t really good at…YET! That’s why its always a good idea to seek feedback about your performances in life whether your are in sales, a professional presenter, musician or even dare say a blogger! If you have true passion, you will engage people even if you aren’t seething with raw talent!

So in Seth’s case he saw a band perform, and the singer just didn’t seem to have passion or gusto, so he reminded all of us to put some effort into our performances and ‘SING IT PLEASE’. Good point Seth, but what if the singer didn’t  know he/she gave a less than stellar performance, because everyone was too busy clapping. Group think tends to take over and we tend to applaud a performer just for performing, and a speaker just for speaking, and so on. All it takes is one clap of the hands. As a performer, the best thing and worst thing is to hear is constructive criticism, but it sure does the trick.

I leave you with William Hung.


WordPress Ping List 2008

Top 24 Word Press Blog Ping List- Current to August 2008 (Sorry- English Only At This Time)

2008 WordPress Ping List

The Top 24 list below I have compiled from various sources, and is designed for English based blogs. I put together this list out of selfishness and frustration that there seem to be no current scrubbed Word Press Ping Lists available. Specifically, the list that Elliot Back did in 2004 is sorely outdated. I have verified each site manually as of July 31/2008, but make no guarantees. If you feel I have missed an essential English based site to ping, please post a comment and I will update the list.

For those new to blogging  a blog ping is : A notification to a web site that a blog has been created or updated. That’s a good thing and should bring your blog more visitors, as long as you don’t over do it. You can read up more on it here: Blog Ping

Just copy and paste the above list in your WordPress admin, Go to Options->Writing -> and on the bottom of the page is Update Services, paste the list there, and ping away!!!

Important: Here is a free WordPress Plugin (MaxBlogPress Ping Optimizer) which helps optimize your pings to ensure sites don’t ban you! Yes, if you ping too much they will toast your blog.

Web com Discount Coupon Code TWC287

Don’t Buy From Until You Read This or You Will Pay Too Much

First thing… go grab a pen! Write this code down… TWC287 using this link Discount Coupon Code

There you just saved your self 20% on any small business website or hosting you decide to set up with

If you have any problems please let me know, but as of August 2008 this discount code is still working. Also if you a get a site set up with please let me know, I’d love to check it out!



PS. Love the psycho TV ad…


Give Your Best Ideas Away

Give Your Best Idea Away Free 

At the end of this post I am going to give away one of my best ideas of the day away free to you and the world. 

Give Your best Ideas Away Free

‘Give Your Best Ideas Away Free!’ This is an interesting statement, and around most entrepreneurs I know it is also one that gets mixed reactions. I’ve had some people just get down right stupid and mean hearted when asked to give away their best ideas. Can you blame them? No, it’s just a fact of life we tend to guard what we think could be profitable, and as a result the natural greed in us shines through. The two year old who doesn’t know how to share and yells ‘MINE’ still lives in all of us.

Here is the theory behind my madness! Call it karma, call it my belief  in the laws of the universe… call it whatever you want, but I truly believe that if you, me or anyone else has an idea that for whatever reason can not implement in a reasonable amount of time, the idea will simply get lost. This does no one any good, and in reality when people hear great ideas 99% won’t implement them, even if they had the time and resources to.

What I am hoping for is the 1%, or the tenth of one percent of people who will take the idea and make it happen.

All I ask is that if you are that rare person to run with one of my ideas, that one day you pay me in what ever manner you feel fit. In other words pay what you felt that idea was worth one year after you implemented it.

Idea # 1 Purchase the web domain and establish a service for people to follow up with people they meet in their life. This service could have social networking features, but more importantly the ability after meeting someone and getting their email address, to send people to their customized link.  The possibilities to provide services to users are endless from there. If you have read the Tipping Point this concept will intrigue you.

That’s it! Now go out there and share your best ideas!



Use Go To My PC

Use GoToMyPC  (or Mac) Only After You Have Read This

Although I love GoToMyPC and use it every single day when I am traveling to connect to my home and work PC, there are a couple of things I wish I knew before I started using it!

In all fairness, I still would have ended up using GoToMyPC, every bit as much as I do today, but it’s not something the company or anybody points out to you.

1. You can connect to your home PC anytime 24/7 and use your computer just as if you were sitting in front of it! BUT, if the computer is turned off, or crashes, you are out of luck unless you have access to someone who can reboot it for you. GoToMYPC will not turn your computer on remotely as of this date.

2. While you are working on your home or work PC you can use every piece of software, every file or pictures on the computer you are connecting to. If you have sensitive material you are looking at, there is a function in your GoToMyPC Settings that will black out the screen on the PC you are connected to. Very important if the PC you are connecting to is at your office

Now you know, and my conscience is clear! If you aren’t currently a GoToMyPC user I have negotiated for you a free month, and $10 off at the link below.

GoToMyPC Free Trial + $10 Off


Lee Raito

XP & Vista Optimization- Don’t Buy A New Computer Until You Have Done This! Do THIS If You Have Bought A New PC!

My PC is slow? Vista Sucks! VIC 20 is faster than this damn computer which is about to get the wrath of a sledge hammer.

XP Optimization

Was talking  with my business partner Sam the other day and we both pretty much agreed for most people it is easier to buy a new computer than to get an old one working after even as little as 6 months of daily abuse. Although some days I am fairly technical, most people just don’t take the time to defrag their computer, run multiple scans for viruses, spy-ware, malware and useless cookies, downloads and more. Even after doing all the aforementioned fixes… hours later you computer may still be slow.

Even worse, you may have a brand new PC and because all of the crap that comes loaded on machines these days… it is 25x more sluggish than it has to be.

If this all sounds Greek or even if you are confident in your techie abilities then I am going to make a very bold personal claim.

“For VERY FEW dollars and a ZERO WORK you can double the speed of any computer old or new on your own! How do I know this? I Lee Raito, scouts honor, have done it…and if I can do it! SO CAN YOU!”

Fast PC Guide

I downloaded and used System Mechanic to rid my old PC of  thousands of bugs and tune up my machine. Now it did not increase my computers speed by 800% as they claim, but it sure as heck more than doubled it’s speed!

Also I do have FREE step by step guide if you don’t want to outlay any cash and are prepared to clean up your PC with a little elbow grease! In this guide, I actually show you how to optimize any Windows computer step by step.  ‘Even if you skip a few steps’, it will still work wonders. My other VISTA laptop (which doesn’t have System Mechanic) is twice as fast as it was out of the box, and another 3 year old $3000 XP Desktop is faster today than the day I bought it. If you want this guide free, just join my email list top right and shoot me an email saying you’d like the free Speed Up My PC guide.

Anyway, hope this helps you get a little more life out your PC that is probably perfectly fine, but just needs a little cleaning up!

PC Makes A Grown Man Cry

Please Back Up Your PC

It has been about two years since the incident and until now I have been unable to talk about it; literally.

You see… my hard drive crashed, and I hadn’t done any BACKUPS for a year prior. Way back when I was only backing up really important files to recordable CD. So I lost everything; family pictures, graphics and websites I had designed, books I had started to write, recordings of my precious little daughters voices, music, tax documents, software…. EVERYTHING!

I assumed the position, put my forehead in my hands….and CRIED like I have never cried before.

As I said, it has been two years, and I am now just getting over it. The question is did I learn from it? Well NO, up until today I had not performed another back up. Was I crazy? Yes. Was it sheer laziness? Absolutely! But something in my gut told me it was time to protect my hard earned data, and NO this isn’t a pitch for some online storage site. I simply went out bought a 120G one touch back up drive for $100, plugged it in and backed up my hard drives.

No more tears, no more pain… just a big freaking sigh of relief.

I’m making it my mission to tell as many people as I can this month, and so far of the ten people I talked with today, not one has recently backed up their PC. Its a shame really, as you don’t miss it until its gone… and it is enough to make anyone cry!

When is  the last time you backed up your PC?