Sales
What Does It Take
What does it take to motivate you to action? Is pain enough of a motivator, or is it pleasure. Think of the last big thing you have done in your life; job change, relation ship, etc. Did you act swiftly and decisively to gain pleasure or to avoid pain. There is so much power [...]
22Nov2008 | leeraito | 0 comments | Continued
Blind Spot
Certain cars or truck have blind spots, and as drivers we use our mirrors and best judgement to determine whats there. In other words we imagine what is there with out actually seeing it. Often, our imagination is dead wrong , and most of us have experienced being in a car that tries to change lanes, [...]
12Nov2008 | leeraito | 0 comments | Continued
Does Marketing Matter In This Economy
Well here is a thought to wet your noodle. Would you even know about the economy sucking if marketing didn’t matter? Probably not, you see the media’s job is to not only pass on information in an unbiased manner (take that with a grain of salt), but to do so with POWERFULL WORDS that will [...]
25Oct2008 | leeraito | 1 comment | Continued
Get Contagious with Gregory Ng
Gregory over at http://getcontagio.us reminded me of something very important. He posted on his blog a video posing a simple question. What are you doing to cut though the noise with your messaging? I semi-brilliantly answered the question, and it immediately reminded me that I have gotten off track with my MARKETING & IDEA blog. [...]
11Oct2008 | leeraito | 0 comments | Continued
The Power of No
I recently sent this email responding to a potential customer who turned me down for an appointment. Hi *First Name*, As always, thank you for your time. After your response to my meeting request, I realized something very important. When I asked to meet with you this time, I clearly didn’t offer anything [...]
10Oct2008 | leeraito | 1 comment | Continued
10 Cures for Writers Block
Almost everyone has to write for some purpose or another. Whether you are in marketing, journalism, or simply have a deadline to write a business proposal or birthday card, writers block can hit at the most inconvenient times. Here are few interesting ways to cure the nastiest cases of writers block. Top 10 Cures for Writers Block [...]
5Oct2008 | leeraito | 1 comment | Continued
PRWeb Press Release
I had a reader ask where to submit press releases online that actually get SEEN, and the answer to that is quite simply PRWeb. I know there are a ton of online free press release services, but I haven’t found or heard of any to be truly effective. If you care to disagree…please post your [...]
3Oct2008 | leeraito | 0 comments | Continued
My Hush Puppy Customer Service Story
I have an interesting story about shoes that might not be indicative of blogging about marketing ideas, but certainly is about customer service and pride of product. For the longest time, I have been in love with Hush Puppy dress shoes. I wear them almost day and night and despite loving the product so much [...]
28Sep2008 | leeraito | 9 comments | Continued
No Job is Too Small
It doesn’t matter if you are a marketer, a plumber or an actor, if you advertise your services as being no job is too small for your undivided attention, then that’s what you need to live up to. It’s a great way to make every customer feel important, of course, only if you can and [...]
22Sep2008 | leeraito | 0 comments | Continued
The Marketing PDF
So what is The Marketing PDF? This one page PDF is the fastest way to a better marketing strategy. In less than ten minutes, and in only 3 steps, you will zero in on YOUR greatest marketing proposition, drop many bad marketing habits and immediately create a high level actionable marketing strategy that will propel [...]
19Sep2008 | leeraito | 2 comments | Continued
Aweber is very simple to use and agree with you that people should use it. Learning how to properly ad ...
Thank you for a great comparison. I have AWeber and am trying to use it to market. 
Since its been awhile since I wrote this post thought I should double check with Citrix to see if they ...
Also any VNC viewer like the free Ultra VNC Viewer will allow multiple participants to share control of the same ...
Yeah good post considering this is not only good for bloggers, but people in college, business, and has many other ...
Hello I have just found your page and read your Hush Puppy story, I am in the middle of trying ...
Regardless of the exact solution chosen, I think it's really important to have some sort of pedestrian crossing (not underground). ...
Hi, it is just shy of three months since we received Lee's e-mail. I can tell you for sure this ...