Sales Conversion

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Adding Value

Is the term ‘Added Value’ over used?
Please tell me if you disagree with my experience, but this past week of my life I have seen added value at work! Yes, added value may be cliche and even an over used term, but when it is genuine it is a game changer!!! Too often I hear [...]

27Jul2009 | leeraito | Comments | Continued
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Sales Conversion and Lottery Odds

I was in the convenience store the other day and watched a lady buying Scratch & Win tickets. Her selection methodology, I am positive was based on pure emotion, color and the name on the scratch & win game itself.   
Believe it or not this encounter got me thinking about sales conversion & statistics, so [...]

17Aug2008 | leeraito | Comments | Continued