Sales Conversion
Adding Value
Is the term ‘Added Value’ over used? Please tell me if you disagree with my experience, but this past week of my life I have seen added value at work! Yes, added value may be cliche and even an over used term, but when it is genuine it is a game changer!!! Too often I [...]
27Jul2009 | leeraito | 0 comments | Continued
Sales Conversion and Lottery Odds
I was in the convenience store the other day and watched a lady buying Scratch & Win tickets. Her selection methodology, I am positive was based on pure emotion, color and the name on the scratch & win game itself. Believe it or not this encounter got me thinking about sales conversion & statistics, [...]
17Aug2008 | leeraito | 0 comments | Continued