For all you AWeber users, and for anyone else running an email newsletter service, ‘Consistency is King!’ This may seem obvious or even an overly simplistic tip, but if you are not consistent with your email newsletter you will fail. Consistency only means your subscribers will receive valuable content when they are expecting it. In today’s world of a million distractions, you must not only meet your readers expectations, but exceeding expectations is the new normal.
Decide today how frequently you will send out your email newsletter.
Every day= You better have awesome content or a bestselling book! Too much for most readers!
Once or Twice Every week= suggested!
Every Two Weeks= OK, if that’s what your readers expect!
Once a month= Too little and forgettable.
Once a Year or When you think of it= Failure.
Add to your calendar the time line you decide on sending out your email newsletter and stick with it. If at all possible, always know what next 5 topics you are sending out. An ounce of prevention in this case is worth more than a pound of increased subscribers to your list.