OK, so these essential sales tools are a godsend for anyone and everyone in sales whether or not you are a dominant female Guerrilla Marketer or the leading male in your pack. These 4 applications of free Google services can have an immediate affect on your sales ability. If you have other uses you feel I have missed, please post your comments below.
If you’re in sales, you probably already use one or more of these Google Applications, but I dare say you should be using them all. If your not in sales, you’ll still want to check the power of these applications out!
Here they are:
1. Google Alerts – In sales, if you aren’t using Google alerts you aren’t on top of you competition, your best clients, and your ‘to die for’ prospects. Quite simply using Google Alerts allows you to monitor keywords that are important to your business. Monitor “ABC, Inc.” and Google will email you when any news, blogs, videos, pictures or more are posted amongst the billions of pages online. Be the first to call your contact and congratulate them, or strategically use the information to close your next deal. I think you get the point, but also consider monitoring keywords to keep tabs on your competition, your brand and anything else that is important to your success.
2. Google Finance http://www.finance.google.com – If you sell to companies that are listed on stock exchanges, or would like to, then Google Finance can help you identify key executives, peruse financial information & determine the viability of selling to your future corporate clients. The research that you can dig into is nothing short of amazing.
Note: If you are in a country other than the US of A, try changing the domain prefix for the country you are in and go to town. For example http://www.finance.google.com versus http://www.finance.google.ca
3. Google Maps – If you have to travel period and you haven’t yet invested in a portable GPS system, then Google Maps & Mobile Google Maps is the next best thing. Not only can you arrive on time, or follow turn by turn directions on your mobile phone for free, you can truly use Google Maps to increase sales for your business.
- Ensure your company is added to your local Google Maps for more walk in traffic, or search visibility. Encourage your clients to write positive reviews on your business, and potential customers will flock to your business over others via search. If you don’t tell them to write a review on Google Maps I’m sure your competition would love to!
- When you are heading out on a sales call, try doing a general search for other similar prospects in the area. You might be surprised that the prospect of your dreams isn’t in your database, and is just blocks from where your appointment is. Time for a drop in introduction or a much needed update of your database!
- If you have a website, use Google Maps on your site to drive customers to your door. If you don’t have a website use Google Maps to drive to theirs.
4. Google Search – It’s probably a pretty safe assumption that you have used Google to look up customers, potential prospects and other research essential to your sales process. Google Search can either be your best friend or your worst enemy, depending on whether you know the tips and trick of effective search. I am simply amazed when I discover someone has been using Google for years, and they can’t find what they are looking for. Hopefully you will never experience that again, by reading Google’s own short tutorials below:
My favourite search tip, is easier than breathing and uses quotations in the Google search box for highly targeting my searches. For example, let’s say you are searching for information on William Smith, you are about to experience a very long evening of sifting through 16 Million pages, and probably still won’t find what you are looking for. However, if you just narrowed your search to “William Smith” in Plymouth, MN, you are served 6000 pages and will probably find whom or what you are looking for much, much quicker.
In conclusion, knowledge is alpha sales power regardless of gender, and I hope you found these sales applications of everyday Google Services useful and applicable to your sales efforts. If you have even more uses of these or other Google Applications please leave a comment, or drop me a line, as I would love to hear about and use them.