Finger Nails on a Chalk Board Marketing

feature photo

So what do finger nails on a chalk board have to with marketing

Well, for starters it is a statement that can often create a physical response. Many people, including myself, will feel their back curl when they hear the term, and subconciously visualize and even internally hear nails painfully scratching against a dry black chalk board. Ouch! 

Creating a physical or emotional response can positively impact your marketing message. It can also have a negative effect if done improperly. Here are a few of the more effective advertising and marketing messages I have seen that use sound and imagery to drive home a physical response. Take notice if you a feel a physical response while watching these.

Canadian Work Safety Commercials (Warning this might disturb some people): 

 

Baby Laughing: 

Australian Anti-Smoking TV ads: 

Shell Ferrari Commercial: 

If you have seen other good examples of marketing that evokes a physical response please post a comment and share.


Tags: , , , ,

There Is 1 Response So Far. »

  1. Hi, I found your blog on this new directory of WordPress Blogs at blackhatbootcamp.com/listofwordpressblogs. I dont know how your blog came up, must have been a typo, i duno. Anyways, I just clicked it and here I am. Your blog looks good. Have a nice day. James.

    MyAvatars 0.2

Post a Response

Get the Flash Player to see this player.
Close
E-mail It