Finger Nails on a Chalk Board Marketing

September 6th, 2008 • Related • Filed Under
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So what do finger nails on a chalk board have to with marketing? 

Well, for starters it is a statement that can often create a physical response. Many people, including myself, will feel their back curl when they hear the term, and subconciously visualize and even internally hear nails painfully scratching against a dry black chalk board. Ouch! 

Creating a physical or emotional response can positively impact your marketing message. It can also have a negative effect if done improperly. Here are a few of the more effective advertising and marketing messages I have seen that use sound and imagery to drive home a physical response. Take notice if you a feel a physical response while watching these.

Canadian Work Safety Commercials (Warning this might disturb some people): 

http://www.youtube.com/watch?v=noFCekWiUGE

 

Baby Laughing: 

http://www.youtube.com/watch?v=wXIfU-87TZo

Australian Anti-Smoking TV ads: 

http://www.youtube.com/watch?v=-YjrkBYDDQM

Shell Ferrari Commercial: 

http://www.youtube.com/watch?v=9mMoIlO5NV0

If you have seen other good examples of marketing that evokes a physical response please post a comment and share.

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  1. Comment by James on 18 September 2008:

    Hi, I found your blog on this new directory of WordPress Blogs at blackhatbootcamp.com/listofwordpressblogs. I dont know how your blog came up, must have been a typo, i duno. Anyways, I just clicked it and here I am. Your blog looks good. Have a nice day. James.

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