It doesn’t matter if you are a marketer, a plumber or an actor, if you advertise your services as being no job is too small for your undivided attention, then that’s what you need to live up to. It’s a great way to make every customer feel important, of course, only if you can and will dutifully follow through on your promises.
Regardless of your market there is money to be made in small jobs, or what some might call micro sales. You just have to figure out how to keep your promises and be profitable at the same time.
Amazon has figured this out with the Artificial Artificial Intelligence (that’s not a typo), where people are profiting from services completed for as little as .05 cents. It’s called Amazon Mechanical Turk http://www.mturk.com/mturk/welcome If your business is online you’ll immediately see the value of this service!
Why can’t the local handyman who advertises ‘No Job is Too Small’ do the same?