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Suck It Up

If you are in business, sales, marketing or even in a majority of JOB type positions, I think you will be able to relate. My hope is this hits someone exactly when they needed it most!

Here are just a few RANTs you may have heard before:

There wasn’t enough capital raised for the company to fly. I’m burnt out. I’m too old. I’m too young.  Someone stole my idea. Nobody wants to take a meeting.  If we would have only done one thing different it would have worked. The technology isn’t good enough to launch. Our competition is one step ahead. The widget manufacturer screwed us over. The bank won’t lend to us. Our website isn’t good enough.

Screw the WHAT IFs,  the COULD HAVEs & the SHOULD HAVEs.

Suck it up buttercup and do something. Do anything! If it fails, suck it up again, and go after whatever it is you are chasing even harder.

OK, so maybe the sucking on lemons analogy didn’t quite hit the mark, but watch this video below and the next time you feel you’ve been beat down think of this mouse and power on!!!


Failure is merely a 7 letter word you are going to have to get use to if you want the big wins.


Robert D. Cass

Ok, so I am not sure if you knew this or not…but there is a book by the title of “Suck it up, Buttercup!” How do I know this? My name is Rob (Robert D. Cass) and I am the author of “Suck it up, Buttercup!” My rant is somewhere around 427 pages and the bottom line is that nothing beats perseverance and gratitude…NOW GET BACK TO WORK! Anyway, it’s a one of kind book…definitely worth having…Enjoy! Rob

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