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The Email Wars

No, I’m not talking about Microsoft Outlook vs. Google Gmail. If that’s what you were looking for, LifeHacker just did a great post on the top 5 email clients you can read here: 5 Best Email Clients

Instead the question today is, are the e-mail wars vs. social networking still raging? Is e-mail as a business marketing tool still relevant?

Let’s try and answer these two questions:

The e-mail war indeed rages on! What I mean by this is that although social networking, micro blogging and instant messaging have taken the main stage the last several years, we ALL still rely on email as the main stay of a significant percentage of our time on the Internet and or mobile devices. Despite giving up a percentage of time to social networks, email is still the preferred communication tool on the Internet for the majority. The war rages on, with all of these additional social communication tools still requiring us to have a valid email address before we can use them! Heck, email even notifies us when we should be logging into our social networks. When Twitter or Facebook no longer depend on email addresses, then this will be the signal that the E-Mail Wars are coming to an end! This will happen one day, the world is just not quite ready for a Facebook or Twitter operating system just yet.

Is e-mail still relevant as a business marketing tool?

After conducting a seriously unofficial survey of many business owners I know, email is still by far the easiest way for them to reach out to all their customers the fastest! Unfortunately, for social networking, many, many SME business haven’t even graduated to email newsletters, such as Aweber or Constant Contact, let alone trying to create effective campaigns on social services such as Facebook or Twitter!

Word of caution to all of you tech company owners! Unless you are tech to tech B2B, then there is still a ton of educating needed on the ‘basics’ for a good number of SME clients and prospects (opportunity is alive and well in North America). Those companies that educate or automate… Will continue to win!

The email wars rage on and they are far from over.

If you are a small to medium sized business and want to read up on email marketing, I would suggest getting advice from the bloggers & professionals at companies that deal with email marketing on the front lines, day in and day out! Even more importantly, read the comments on these blogs as their customers often create light bulb moments you can take to the bank.

Checkout the blogs at:

Aweber/blog (email marketing tips)
Constant Constant Best Practices Blog

If you are a business or entrepreneur that has already figured out email marketing, and are ready to graduate to marketing on social networks. Then as far as I am concerned, there is only one person you need to study & learn from and that is Trust Agent:

What do you think? Will a Facebook operating system replace your need for email one day?

Constant Contact versus Aweber

Constant Contact versus Aweber

If you are in business, run a website, blog, or are just thinking of building an email list,  then no doubt you are thinking of emailing many people on an ongoing basis. If you aren’t using a service that specializes in email marketing, then you are losing out on increased sales, your valuable time and ultimately money. If you are still sending emails via BCC (Blind Carbon Copy), get with the times my friend as you are not only NOT personalizing your emails, you are potentially opening yourself or your company up for spam complaints and potential legal issues.

On to the task at hand comparing two of the world’s most premier online email marketing services, often referred to as auto responders. I have aimed to make this as impartial as possible, and ask that users of either services, or other competitive products, comment as to their thoughts and experiences.

Here is a side by side comparison of features & costs for their base service:

Last Updated March 7th, 2015 

Constant Contact Aweber
 Free Trial  Yes  Yes
Cost Per Month Tiered Pricing

0 – 500 $20
501 – 2,500 $35
2,501 – 5,000 $55
5,001 – 10,000 $85
More than 25,000 Custom
Tiered Pricing

0 – 500 Free
501 – 2,500 $10
2,501 – 5,000 $30
5,001 – 10,000 $50
10,001 – 25,000 $130
More than 25,000 Custom
Email Newsletters Yes Yes
Deliverability 98% 99%
Support Free Phone, Email & Chat Free Phone, Email & Chat
Auto Responders Yes Yes
Email Templates 400+ Templates 600+ Templates
Affiliate Program Commission Junction Aweber’s Own
Website Integration Yes Yes
Image Hosting Yes Yes
Tracking Yes Yes
Spam Check Yes Yes
Surveys Yes No
User Community Yes No
Blog Newsletter Yes Yes
Native Shopping Cart Integration Yes Yes
API Yes Yes

Both are great services. I have used both in the past, and feel you would be well served by either. Having said that, I am only currently affiliated with  Aweber. If you aren’t currently an Aweber  user, and are price conscious (obvious price difference), you an can try a free 1 month trial of the service by clicking  on my banner below to get to the Aweber landing page.



Turn One-Time Visitors Into Active Subscribers with AWeber Email Marketing




Reference: Used for Aweber’s deliver-ability rate on 03-07-2015. Used ConstantContact stated deliver-ability rate off their site on the same date.