The Fun Theory

I felt compelled to share this outside of the box video (produced by contestants in a VW viral initiative) where they were able to get 66% more people to take the stairs versus the escalators. So if you are anything like me, up here in Canada, and have ate a ton over Thank Giving long weekend, then we all know we need to take the stairs this week.

Volkswagen has put together something pretty cool and outside of the box with ‘The Fun Theory’ … do check it out : www.TheFunTheory.com

[youtube]http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=youtube_gdata[/youtube]