I recently sent this email responding to a potential customer who turned me down for an appointment.
Hi *First Name*,
As always, thank you for your time. After your response to my meeting request, I realized something very important. When I asked to meet with you this time, I clearly didn’t offer anything of immediate and compelling value to you and your business. As time equals money, why would any smart business person give up their valuable time for a meeting of unknown proportions?
You can be sure that the next time I contact you * First Name*, I will bring an offer of compelling value to the table. Cheers,
The power of hearing the word NO can cause an epiphany, of which hearing a YES usually can not! When we get too many positives or yes’s in our lives, we can become complacent and start making assumptions about the perceived value we bring to the table. We need to be turned down once an awhile to keep sharp, to keep ensuring we communicate clearly to our customers and potential clients the immediate value we bring to the table. Come to think of it, the power of NO is true for any relationship. Embrace the NO, and learn from it!