Section 4: How To Stay Ahead of the Curve and Profit
The internet is still in its infancy, and although blogging is here to stay it will get progressively more difficult to stand out in the crowd with a traditional blog. New and existing bloggers will not only have to innovate to stay ahead of the curve, they will have to adapt daily to the new technologies being created at the speed of light. This last and final section of ‘Traditional Blogs Are Dying’ will focus on:
- What web properties to keep a close eye on to stay ahead of the curve.
- How Multi Media Blogging & Social Networking is no longer an option, but a bare minimum.
- Utilizing Micro blogging & the next wave of Micro Video Blogging
- Profiting from the death of traditional text blogs
Web Properties You Need To Watch to Stay Ahead of the Curve
There are a select few websites that continuously stay on top of technology affecting the new blogosphere. It is imperative that you stay tuned to what these sites are not only writing about, but implementing on their own multi-media blogs and micro-blogging accounts.
If you take a little time each day to say abreast of these sites, and jump on top of implementing new technologies first, you will stay ahead of 99% of traditional blogs.
As you will see the new wave of multi-media blogs are seamlessly integrating audio, video, micro blogging and social networking.
http://www.mashable.com/ (All That’s New On The Web) This is ‘THE’ site to stay on top of social networking and new start-ups. Visit Mashable Daily or signup for daily updates, and you will stay ahead of the curve.
This will help you stay on top of WordPress, YouTube, Twitter, Facebook, and more…
http://lifehacker.com/ Life Hacker Blog is a great site to watch for new tips & downloads available across the web, of which many are mutli-media related.
http://scobleizer.com/ Pay attention to what Robert Scoble not only blogs about, but how he seamlessly integrates audio, video and micro blogging into his WordPress Blog.
Some Additional Sites You Should Watch
http://googleblog.blogspot.com/ Google’s Official Blog is a necessity to watch, as whenever they release new products or update features, you want to be in the know.
How Multi Media Blogging & Social Networking Are Becoming The Bare Minimum Standard
As of today, many will disagree with this Quasi-White Paper and that is to be expected. Staying ahead of the curve has always meant doing things differently than the masses.
Just think of how you consume information today, as compared to just a decade ago. Google has been around really just over ten years now, and as video technology has vastly improved in the last few years, it is quickly becoming the preferred medium online. Just look at the popularity of YouTube and other video sites. This reality is why many bloggers are choosing to innovate with audio & video to set themselves apart from traditional bloggers.
It is now easy to include Video and or audio on most major blogging platforms online; Blogger, WordPress & Live Journal just to name a few.
Here are a few links for various blogging platforms that make adding multimedia easy:
While video blogging has been around for many years already, many bloggers and companies have shyed away from the technology for various reasons; technology confusion, personal disclosure & implementation in the past have been to blame. It is now easier than ever to implement the technology, and internet users expectation of a more personal internet experience require content providers to bare their faces and voices to the masses. It is this expectation that will cause countless traditional blogs to die over the coming years. Those blogs that fail to recognize the paradigm shift to multi-media will fade into the obscure grave of millions of traditional text blogs.
Here are a few recommended resources for video & audio (podcast) blogging:
Utilizing Micro Blogging & The New Micro Video Blogging
http://twitter.com/guykawasaki Guy Kawaski has over 68,000+ people following him on the micro-blogging service Twitter. He drives millions of clicks to his traditional blog (http://www.guykawaski.com/) and anything else online he is promoting, by simply making very short micro blogging posts which are immediately seen by his interested readers.
A micro blogging post is limited to the same amount of characters that a text message on a cell phone, which is approximately 144 characters.
e.g. Guys inputs a short message online or over his cell phone, and it becomes immediately available to his followers.
Not only is Twitter micro-blogging, it is also direct communication with readers. For example I sent Guy Kawaski a question on Twitter, and with in less than 40 minutes he had responded with his answer.
Twitter is at the forefront of the micro-blogging world, and some very famous traditional bloggers have chosen to move away from the old style blog and focus on micro-blogging instead. One such example is Jason Calacanis http://twitter.com/jasoncalacanis.%20Jason’s%2040,000+ followers watch his every move and communicate with him in real time.
Twitter provides an amazing direct connection with readers that just doesn’t exist with the commenting systems on traditional blogs today (it’s coming though). It is this speed and connectivity that readers and internet users are flocking to. Bloggers today, who want to stay ahead of the curve, must integrate micro-blogging into their process.
Micro Video Blogging is Ahead of the Curve
There are two services that you will want to not only keep your eye on, but as well jump into and integrate into your process.
http://www.seesmic.com/ is a video micro blogging service.
Seesmic brings conversation alive through video. It allows you to see and hear people share their experiences straight from their webcams.
People record a video directly on Seesmic’s website, or upload an existing video straight from their computer, or link to a video posted on a social network, then viewers respond by recording a micro video of their own.
Micro Video Blogging again can be stand alone for some, or if tightly integrated with you main site, Twitter and social networking accounts, will set you apart from the crowd and connect with readers and users in away that just is not possible with a traditional text blog.
http://12seconds.tv/ is another Micro Video Blogging service that is currently in Alpha. Keep an eye on this one, and request an invitation to join as they are not open to the public as of today.
Profiting From The Death of Traditional Blogs
The end goal was to show you or your company how to stay ahead of the curve and profit as the blogosphere makes a fundamental shift from traditional text blogging, to integrated multi-media & micro blogging. The fact is that a large majority of existing and new bloggers simply won’t make the shift. They will keep toiling away at writing great text only content, that as each day passes will get drowned out by the billions of other blog posts that go unnoticed.
So simply by adding multi-media, micro-blogging and micro-video blogging to a traditional blog, will one profit from the death of traditional blogs?
YES, you will ABSOLUTELY stand out amongst the crowd of traditional text blogs, and that alone is the first step to profiting from the death of traditional blogging. In the end, gaining more readers and more viewers, will translate into advertising sales, direct sales, affiliate sales or however you choose to monetize your site.