Section 3: The Problems
So as you have read you might already have come to some personal conclusions as to what the major problems currently are for businesses and professionals in the blogging world right now. But, apply the math and future projections and these problems will only compound.
(A) OVERSATURATION-Traditional Text Blogs are drowning themselves based on current growth rates, making it harder and harder to stand out in the crowd.
(B) SPLOGGS-Spam blogs are a constant problem trying to snuff out relevant web content, making it even harder and harder to stand out in the crowd, and as well chewing up valuable time dealing with spam.
(C) Customers and readers are becoming dismissive of the impersonal old fashioned websites, and are flocking to companies and bloggers who innovate with blogs that connect on a more personal level delivering TRULY GOOD CONTENT with video, audio and micro blogging, which are quicly becoming the new base standard.
So what does this all translate into?
This means for companies and individual bloggers that don’t try and stay ahead of the curve, it is likely that they will achieve moderate to little success from traditional blogging.
The amount of effort that is required in promoting a traditional blog to massive popularity is becoming akin to a musician landing a recording contract or an actor trying to land a major Hollywood role. Is it possible, Yes. Is it likely for 99% of bloggers, NO! It is an unfortunate truth in the blogosphere, as there are many, many talented bloggers who will largely go unnoticed because they didn’t innovate and stay ahead of the curve.
A few years back it was almost as simple as throwing up a blog, creating some quality content, and watching the traffic magically appear. Now days, more and more bloggers are spitting out fantastic content, but are having to devote just as much, if not more time to traffic generation.
Here are some traditional methods bloggers use to try and drive eyeballs to their blogs (of which each day that passes become less and less effective):
The above methods are just scratching the surface, and are currently resulting in mediocre results for the majority of bloggers. They are having to go to more and more extreme methods to try and stand out from the crowd and get noticed.
There are currently 3,950,000 Google Results for “blogging ebook”
There are currently 10,600,000 result for “blog traffic”
Whole industries have developed around traffic generation, and strategies range from simple and clean, to highly suspect and likely to get your blog banned from Google or other search engines.
The problem with most of the above method(s), in Figure 1.61 is that in combination with the growing number of blogs, and the growing number of bloggers trying to implement silver bullet style solutions to generate traffic, it is causing even more dilution in an over saturated market.
The core illness or symptoms in the blogosphere that are killing traditional blogs are; oversaturation & sploggs. It will be up to the blog community to bury their dead, innovate and move on.
If you don’t begin to change now, you will be left behind!
… Please Come Back Later This Week to Read The Final Conculsion of Traditional Blogs Are Dying- Part 4 ‘How To Stay Ahead of the Curve & Profit’
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Figure 1.61 Screenshot of Get Traffic section of a Black Hat forum.