If you are in sales, marketing, or in any fashion deliver PDF’s to clients and prospects you should be getting very excited. 2009 marks the year where the Adobe Free Reader finally allows everyday internet users to watch videos in PDF documents you send them.
Think of it this way.
If three companies were sending similar PDF proposals to a potential buyer, and all things being created equal the documents where about the same, the company who added a personalized video message, product demonstration or other dynamic video content would STAND OUT in a crowd. Does it guarantee you WIN the business? No, but in the short term until everyone is using VIDEO you will be memorable.
Plus adding video to PDF’s, I have found, is just plain fun.
In the early phase of this technology its is free for readers, but if you are producing a PDF with video then you need Adobe’s Professional version of Acrobat. It’s not cheap, but as an owner of Adobe Professional who has already closed deals using video in PDF I feel it is well worth the investment.
You can get the Free Adobe Reader that handles video here: Get Adobe Reader
To produce PDF’s with video you will need Acrobat Professional 9 or above: Get Adobe Professional