Well here is a thought to wet your noodle. Would you even know about the economy sucking if marketing didn’t matter? Probably not, you see the media’s job is to not only pass on information in an unbiased manner (take that with a grain of salt), but to do so with POWERFULL WORDS  that will catch your eyeballs attention faster than the competition. The overt headlines we read in print or hear on TV are expertly marketing the news. 

Marketing matters. With out sales and marketing almost all businesses would fail over time.

“The man who stops advertising to save money is like the man who stops the clock to save time.”
Thomas Jefferson