Calm After The Storm
Forever & AlwaysWe often think of the 'calm before the storm', but rarely do we recognize or even witness the 'calm after the storm'. This sunset occurred less than an hour after a severe storm, near Otter Falls, MB, that brought down a hundred trees near a cabin we had rented. The clouds became soft like cotton balls (mammatus clouds) and the sky was at peace.
With the sand sliding between our toes, and walking hand in hand, there was no thoughts of #tweets, #likes or #snapchats.
If you are looking for ways to grow your business, organization or even your own social profile I know you’ll get a lot out of today’s blog post. Integration marketing when done right can be like two peas in a pod for growing your business organically.
As some of you know, I sit on the board of the Childrens Wish charity for my region in Canada (Manitoba & Nunavut). Today, I attended a grand opening of a local business that understands integration marketing is indeed an art (pun intended)! I think we can all learn from their success and endeavor to apply integration marketing tactics in our own businesses.
ArtLandStudio.ca is a new business that provides art classes & workshops for kids aged 2+! Their target market is a very specific niche and they obviously put some serious thought to how they would launch their new business location to the Winnipeg community. For their Grand Opening they chose to approach the Childrens Wish charity to be a part of their first day & obviously plan to support CW as their Charity of choice.
The marriage of the two organizations is integration marketing at it’s finest! ArtLandStudio with one phone call was able to tap into having Childrens Wish help promote their business, while at same time help promote the charity all day for every parent & child who attended the Grand Opening! A true win-win for both businesses. The place was packed with kids and their parents, many of which I recognized as folks connected to our charity.
Could this work for you?
Take some time to think about other organizations that would jointly benefit from your promotion, launch, event, and if you can involve a like minded charity all the better.
Often integration marketing can bring to the table something your business needs while at the same time providing value to the other organization. What an awesome way to grow!!!
Take some time to consider the art of integration marketing & you may just surprise yourself on what you can come up with…
[youtube]http://www.youtube.com/watch?v=ROhAtGxsVfI[/youtube]
Comments
It’s amazing that more businesses and organizations miss the opportunity that you refer to in this post Lee. Mark Joyner wrote a book on Integration Marketing a few years ago addressing this issue. There is also a course available for anyone interested in learning more. You can check out http://www.integrationmarketing.com/, which is not an affiliate link BTW:-) I’m the guy in charge of the marketing to that list. It’s free to sign up, and lot’s of free tips.
Hey David,
I had NO idea… go figure Mark wrote a book on it 🙂
Considering everything that you guys put out is quality, I won’t hesitate
to recommend my readers check it out! http://www.integrationmarketing.com/
Cheers,
Lee
Here’s video of the Art Land Grand Opening http://www.youtube.com/watch?v=ROhAtGxsVfI
Thanks for posting the video Ingrid.