So what do finger nails on a chalk board have to with marketing? 

Well, for starters it is a statement that can often create a physical response. Many people, including myself, will feel their back curl when they hear the term, and subconciously visualize and even internally hear nails painfully scratching against a dry black chalk board. Ouch! 

Creating a physical or emotional response can positively impact your marketing message. It can also have a negative effect if done improperly. Here are a few of the more effective advertising and marketing messages I have seen that use sound and imagery to drive home a physical response. Take notice if you a feel a physical response while watching these.

Canadian Work Safety Commercials (Warning this might disturb some people): 

[youtube]http://www.youtube.com/watch?v=noFCekWiUGE [/youtube] 

Baby Laughing: 

[youtube]http://www.youtube.com/watch?v=wXIfU-87TZo[/youtube]

Australian Anti-Smoking TV ads: 

[youtube]http://www.youtube.com/watch?v=-YjrkBYDDQM [/youtube]

Shell Ferrari Commercial: 

[youtube]http://www.youtube.com/watch?v=9mMoIlO5NV0 [/youtube]

If you have seen other good examples of marketing that evokes a physical response please post a comment and share.